A winning marketing campaign Essay Example | Topics and Well Written Essays - 1250 words

A winning marketing campaign - Essay Example With its headquarters in Spain, Zara has managed to establish stores in over 80 countries a clear indication of how big their fashion reach is. From 2007, Zara stores have embraced wide range of men, women and kids clothing each divided into various categories such as upper garment, lower garment, cosmetics, shoes, complement among many new arrivals (ZARA). Following the emerging trend with regards to men’s collection, Zara will be launching a new collection of jackets for men. Fitting the 7p’s of marketing as well as an effective promotional strategy a winning marketing campaign for the new product will be embraced by the marketing team with an aim of creating awareness of its launch and producing the anticipated profits for the brand. Focusing on three key objectives which are, presenting the relevant information for the new product to be launched, increasing the demand for the product and differentiating the product from other brands, the best promotional tools to be used will be advertising and public relations. Advertising is referred to as a form of paid promotional tool whereby a non-personal communication is used in order to reach the targeted audience (Hackley, 2010). For an organization that operates on a global platform advertising is a significant promotional tool as it creates awareness of the products much faster. The benefits of using advertising are numerous. To start with advertising promotes wider coverage depending on the medium used, it promotes a better branding perception, it offers an efficient audience engagement and also it is informative (Masterson, 2010). In this case as the marketing team, we will use the internet, newspapers, magazines, television and also billboard posters in the brand countries bases in order to inform and persuade the men customers, who are the targeted audience for the new collection. The internet

Environmental Science in Todays World Essay Example for Free

Environmental Science in Todays World Essay Humans so dominate today’s world that there is no ecosystem on earth that has not been influenced to a greater or lesser degree of human activities. And, as long as humans remain on earth, such influence will not end. Sustainability will depend on learning to channel our efforts so that we play a positive supporting role as opposed to a destructive role toward ecosystems (Nebel Wright, 1993). Environmental risk is a reality of today’s world. The seemingly endless supply of synthetic chemicals, consumer goods, energy, and waste create new risks through chemical contamination, pollution, and environmental degradation. Environmental disasters such as chemical spills or explosions threaten millions of people living in the vicinity of manufacturing or storage facilities. The uncertain risks of global warming and ozone depletion loom ahead. A central factor of environmental risk is that it is usually involuntary. People do not choose to ingest chemical pollutants such as pesticides or industrial solvents in their food and water, to undergo workplace exposures to dangerous chemicals, to breathe polluted air, or to experience radiation exposure from nuclear fallout or faulty nuclear power plants. These environmental risks pose a unique problem to regulators charged with protecting the public health. Limited information may be available on the health effects of these risks. Consequently, in an effort to protect the public’s health, various government agencies study these potential hazards to determine the level of risk they pose. This effort to understand these risks, and to quantify their impact on human health, is the field of risk analysis (Moore, 2002). The scale of human occupation and transformation of the environment is now truly global. The adverse health effects of this ignorance may have been limited, as the environmental damage was on a local scale. However, in today’s world our activities are having an impact at a global scale, and global environmental change will become a major theme in public health research, social policy and development, and political advocacy in the 21st century. The conceptualization of the environment as a global public good for health should go some way not only in increasing an appreciation for this heritage and dependency, but should also enhance the interface between research and policy. This increased awareness and interface between key stakeholders might lead to effective action to ensure a sustainable future for current and future generations (Hester Harrison, 2002).

To the Editor :: Weapons Mass Destruction War Essays

To the Editor There is [I1] no proof of weapons of weapons of mass destruction, and little substantial evidence that Saddam Hussein Supported Al Qaeda. For the last year and one half, George W. Bush and his administration have told us about Iraq’s vast production of biological weapons and how Iraq was supporting Al Qaeda, but where’s the proof. [I2] The two main reasons the United States invaded Iraq were because, of stock piles of weapons and Saddam Hussein's link to Al Qaeda . Let’s start with the weapons of mass destruction. There were [I3] several satellite photos showing buildings that were suspected to be making chemicals for germ warfare and other various chemical weapons. These photos show only buildings and no other proof that Iraq was making these bombs. The U.S. still had the United Nations weapons inspectors investigate these findings and report them to the Security Council. The U.N.’s Chief weapons inspector Hans Blix Reported there was not significant evidence from ariel photos to prove there were any chemical weapons. Hans Blix said himself, â€Å"If I had solid evidence that Iraq retained weapons of mass destruction or were constructing such weapons I would have taken it to the Security Council.† Shortly after these findings were reported, President Bush prepared a speech accusing Baghdad of building such weapons. This shows before the U.S. even went to war in Iraq , there was little to no evidence to i nvade Iraq, at least because of weapons of mass destruction. [I4] To this date, the U.S. has not found any substantial evidence to support it’s [I5] actions in Iraq. In April of 2003 shortly after the invasion started, semi trailers were seized near Baghdad. The trailers were suspected to be portable labs to produce biological warfare agents. The trailers and their contents were soon tested to see weather they had any of the five main biological warfare agents. All tests were returned negative of these chemical agents. As this shows, there is [I6] no proof of weapons of mass destruction, even after the U.S. had invaded and occupied Iraq for the last year and a half.

Early Sartre: Unsatisfactory Account of Alterity :: Philosophy Philosophical Essays

Early Sartre: Unsatisfactory Account of Alterity ABSTRACT: This paper critically examines the way in which Sartre dealt with the problem of alterity in his early works, proposing that Sartre presented an unsatisfactory account of alterity in his first philosophical work entitled The Transcendence of the Ego, though his study of imagination offers ample opportunities to re-examine the question of alterity and to arrive at a more adequate formulation of the way in which the self relates to the other. I therefore begin by demonstrating that the Transcendence of the Ego perpetuates the Cartesian tradition where the self is defined primarily in terms of thinking-that is, self-consciousness and immanence. Next, I turn to the Sartrean Psychology of Imagination to find another way of conceptualizing the problem. I inquire into his general theory of the imaginary consciousness defined as a 'picture consciousness' and argue that it reduces the alterity of the imaginary object to sheer absence. As such, the theory of imagination does not allo w us to bring the fundamental character of alterity to light. Still, we uncover a more adequate way of dealing with alterity in the context of the imaginary life. I show that the notion of the 'picture itself' allows us to conceptualize alterity as the radical withdrawal of the other. Finally, I make evident that the imaginary subject is necessarily divided between itself and itself as another and due to that internal split, can grasp the alterity of another person. The first properly philosophical work written by Sartre-The Transcendence of the Ego (1) -is an investigation into the problem of otherness, of alterity or-to use Sartre's terminology-of transcendence. Sartre develops the notion of transcendence in a radical opposition to that of immanence i. e. of a uniform and homogenous sameness. His ultimate aim is to arrive at the notion of immanence purified of any transcendent elements and to use that notion as a clue for his definition of subjectivity. That is to say, to the question: "What am I?" Sartre would reply: "I am an immanence without transcendence. I am a pure stream of consciousness without any contents. I am an absolute transparency without opacity. I am no more than the temporal unity of my life-which means-a pure self-contained flow that no alien element can interrupt or contaminate". The idea of pure self-transparent subjectivity has a long history behind it. It originated in the philosophy of Descartes and was further developed by Husserl.

Bob chuck close

Bob is a piece of artwork created by chuck close in 1970 in the united states. A synthetic polymer white and black painting on canvas. Let is one of the one of series of eight large black and white portraits that Close painted between 1967 and 1970. THe subject if this painting is Robert Israel one of the CLose's friend, a new York based opera designer Chuck Close uses a girding technique . THe effect of this technique Is that the artwork almost looks exactly as the original. He took a photo of Robert and then grid the Image to then copy on the canvas. He uses black planting applied with an allures to lulled up dark tones.The airbrushing helped to blend two or more colors on the planting In a seamless way. IT makes softly define edge colors I will be using the formal analytical frame work to analyze the artwork â€Å"Bob† by Chuck Close created In 1970. I will be analyzing the artwork using the elements and principles of design, looking at the techniques he has used to create the artwork, exploring what type of style he has used and any metaphors and symbols he may have used in his artwork. The elements and principles have been applied to this artwork by using elements ND principles like tone, emphasis, contrast, form, texture and focal point.Close uses tone to create a dark shade in his artwork, this helps make the artwork seem more realistic. Contrast is a large part of this artwork; it shows the realism in the artwork by having the black on white in different parts of the artwork. The texture of the artwork seems smooth; we can easily see the smoothness of the skin because of the tone and emphasis of the lines in the artwork. The focal point of the image is around his eyes and glasses. The technique that Close uses is a girding technique. The wayClose goes about with his technique is that he will find a photo that he has taken and then will grid the image and then transfer that over to another piece of paper or whatever he chooses to work on. The effe ct of this technique is that the artwork almost looks exactly the same as the original photo. The artist was trying to portray a general image of himself. The processes the artist has used to create the artwork are using a camera to capture the image he wants to draw and then grinding the image to blow it up and draw it. The Influence of Close's work is to make photo realistic artworks.The artwork Is realistic. What the artist has done with his technique Is that he has taken photography to the next step by actually drawing the Image In an exact copy of what he had with the image. The artist hasn't used any symbols or metaphors In this Image, the only symbol that I could figure that would be classed as a symbol would be the fact that the artwork Is photo realistic. In the artwork â€Å"Bob† by Chuck Close, we see a range of elements and principles of art, such as tone, emphasis and texture. Due to his grinding technique, It has allowed him to make his artwork to seem realistic .HIS style of photo realism allows him to use the elements and principles to create this type of artwork. Bob chuck close By karakas Chuck Close uses a girding technique . THe effect of this technique is that the artwork image to then copy on the canvas. He uses black painting applied with an airbus to build up dark tones. The airbrushing helped to blend two or more colors on the painting in a seamless way. IT makes softly define edge colors I will be using the formal analytical frame work to analyze the artwork â€Å"Bob† by Chuck Close created in The influence of Close's work is to make photo realistic artworks.

Damn the Fates - the question of Free Will.

Damn the Fates - the question of Free Will. D.T. Suzuki, a renowned expert on Zen Buddhism, called attention to the topic of free will in one of his lectures by stating that it was the battle of 'God versus Man, Man versus God, God versus Nature, Nature versus God, Man versus Nature, Nature versus Man1.' These six battles constitute an ultimately greater battle: the battle of free will versus determinism. Free will is that ability for a human being to make decisions as to what life he or she would like to lead and have the freedom to live according to their own means and thus choose their own destiny; determinism is the circumstance of a higher being ordaining a man's life from the day he was born until the day he dies. Free will is in itself a far-reaching ideal that exemplifies the essence of what mankind could be when he determines his own fate. But with determinism, a man has a predetermined destiny and fate that absolutely cannot be altered by the man himself.Oedipus slaying the sphinx. Attic red-figured leky...Yet, it ha s been the desire of man to avoid the perils that his fate holds and thus he unceasingly attempts to thwart fate and the will of the divine.. Within the principle of determinism, this outright contention to divine mandate is blasphemous and considered sin. This ideal itself, and the whole concept of determinism, is quite common in the workings of Greek and Classical literature. A manifest example of this was the infamous Oedipus of The Theban Plays, a man who tried to defy fate, and therefore sinned.The logic of Oedipus' transgression is actually quite obvious, and Oedipus' father, King Laius, also has an analogous methodology and transgression. They both had unfortunate destinies: Laius was destined to be killed by his own son, and Oedipus was destined to kill...

Given time Stolypins work might have saved Tsarism Essays

Given time Stolypins work might have saved Tsarism Essays Given time Stolypins work might have saved Tsarism Paper Given time Stolypins work might have saved Tsarism Paper The 1905 revolution showed that the social and economic structure of Russia was changing; this would necessitate a change in the political structure and if it wasnt addressed could destroy Tsarism. The Tsar took this as a warning and began to build on the relationships he had with his people. The October Manifesto of 1905 formalised the change in the relationship between the Tsar and his people. This meant that there was now a Duma in place. After the fall of the first Duma Stolypin was made Prime Minister. His key strategy was no return to absolutism and he used the motto pacification then reform, meaning if he could bring about social stability then social and political reform would soon follow. This would reduce the appeal of Revolutionaries and Tsarism would be saved. The first Duma was introduced by Count Sergei Witte in April 1906. The Duma expected the October manifesto to have changed the way Russian politics were run, however they were disappointed. A large loan from France stopped any chance the Duma might have had of exercising any financial control. The Fundamental Laws were then introduced and they divided the Duma. No law could be passed now without imperial approval, both sides grew bitter and resented each other. Nicholas dissolved the Duma in July 1906 and made Stolypin Prime Minister. Stolypin kept with his uncompromising approach to revolutionaries and he came down heavily on armed peasant insurrectionists who were protesting about the Duma. He had good reason to act like this as a social revolutionary bomb has blew up his house, injuring his daughter, killing 27 others but missing him. : The harshness of Stolypins response can be gauged from the term which was used for the hangmans noose- Stolypins Necktie. This was used right up to April 1907. The British ambassador stated about Russia public opinion is not as revolutionary as it was a year ago. By using methods which he saw fit Stolypin had secured social stability and was now ready to begin political reform. The second Duma was introduced in February 1907 and lasted only until June 1907, it was a complete disaster. It proposed nothing constructive looking only at civil rights, policing and improvement in workers conditions. Members of the Second Duma however were now prepared to work with the Tsar so consequently it was dissolved. Stolypin realised that if Tsarism was to be saved a Duma had to be created that was willing to work with him. In November 1907 the 3rd Duma came into being. This Duma was put together by Stolypin and Octobrists dominated most of the seats. However their 154 seats feel short of the 222 which were required do they had to combine with the Kadets and create a working majority. This was the first successful Duma to have been created in Russia and this meant a peaceful period in Russian History. Having secured a working majority, Stolypin set about Reforming Russia. Stolypins overall aim was to establish a modern constitutional Russian state and rural reforms were necessary to achieve this goal. Stolypin introduced the land law in November 1906 which was passed by decree but not approved by the Duma until June 1910. Redemption payments were abolished in January 1907 and there was an extension of credit through Peasant land Bank- this issued loans to allow peasants to purchase more land. Crowned state lands were to be made available for this purpose and as a result peasant holdings increased. Stolypin also encouraged peasants to leave commune and become private landowners. This would create a group of private proprietors with a vested interest in maintaining a regime who would hold their revolutionary neighbours in check. Furthermore a resettlement programme was organised to move peasants out of the overcrowded areas of central Russia. During the period 1906 to 1913, three million peasants moved to Siberia and central Asia settling on lands which the government had made available. Stolypin hope for stability in rural communities and to increase the efficiency of agriculture. Actually in the short term the countryside was successfully pacified and Russian agriculture did become more efficient. On the negative side he only dealt with 10% of the population increase so he never really solved the problem and the exceptionally good harvests marked peasant discontent. After the agrarian reforms Stolypin moved on to urban reforms to help save Tsarism. He sought to bring peace to the industrial workplace. Between 1907 and 1912 the number of strikes declined and the industrial workforce relatively subdued this however was not due to Stolypins reforms. Although trade unions had been made legal there was no strike fun and activities were restricted. Faith in trade unions declined greatly from 1907 onwards till about 1913. To sum up, the proletariat expanded significantly after 1910 and industrial unrest returned with a vengeance from 1912. This gave Stolypin and the Tsar some more time and helped to save Tsarism. To further delay the downfall of Tsarist autocracy Stolypin looked at the policy of Russification. He was perfectly prepared to accept the distinctive ideas and identities of people within the Russian Empire as long as those same people were prepared to accept their primary identity as Russian. The Russian Nationalists supported Stolypins policy of Russification and to implement it he introduced allegedly democratic reforms which were really anti-nationalist policies, this showed how shrewd that Stolypin really was. He dealt with the National minorities in a reasonably fair way however there was still discontent amongst the people so he could probably have done more. He only found a temporary solution soon everything would fall to pieces once more. Stolypin was keen to eradicate ignorance, which he believed was at the root of Russias social and political distress. He believed that an educated population could supply Russia with the desired workforce. This in turn would improve the Russian economy. In the Duma years pre 1914, expenditure on education quadrupled and literacy increased from 30% in 1900 to 40% in 1914. Given time Stolypins work probably would have saved Tsarism. He successfully stopped all who presented a threat to the Tsar, by introducing Urban and rural reforms. These were also very important in preventing the downfall of Tsarism. However his assassination ended a peaceful transition to a modern constitutional regime. If his assassination had not happened Tsarist authority may have lasted for longer in Russia.

What to Expect From Beta Readers (And How to Find One)

What to Expect From Beta Readers (And How to Find One) What to Expect From Beta Readers And Where to Find Them In the software industry, programmers release â€Å"beta† versions of new programs that they get a select group of users to test. This way, any kinks can be worked out before it becomes available to the public.When it comes to publishing, the concept is the same, except the product being tested is a book, and the hopeful outcome is that potential negative reader reactions can be anticipated before publication. If authors are not sure which aspects of their book are working, this is a chance to find out.In this guide, we’ll give you pointers for finding beta readers and working with them in a way that’s constructive. But first, let’s clearly define what they are and what they do. What are beta readers?Beta readers review finished manuscripts before they're published, providing the author with feedback from the reader’s point of view.Beta readers can be friends or family members - anyone who will approach the book as a casual reader, pointing out things they liked and disliked, and highlighting the elements writers become blind to during countless revisions.A beta reader is the opposite of an alpha reader: the first person who reads and provides feedback on your manuscript, usually while it’s still a first draft.Beta readers also differ from critique partners, as the former reviews the book from the reader perspective, while the latter looks at a manuscript with a writer’s eye - paying close attention to any craft issues.Authors might also work with fact checkers at the final revision stage - especially if the author is writing about a culture or time period that is not their own, or if they are dealing with real life or sensitive topic s.Finally, a sensitivity reader is a type of beta reader - learn more about this controversial topic here.Beta readers do not replace editorsWhile beta readers are a form of quality control that authors can use before publishing their book, you should not rely on them to do the job of a professional editor. A professional editor will go through your book with a fine-tooth comb looking for plot holes, pacing or character development issues, grammatical errors or typos, and more - depending on the type of editor you hire.Typically, an author will: Take their manuscript through many rounds of self-editing. Then... When they are happy with it, they will submit it to a few beta readers. After†¦ They might have sensitivity readers look it over. Finally†¦ With as much of the revision work completed as possible, they will give it to an editor.This way, if you are self-funding a professional editor, the editor doesn’t need to waste their time - and your money - looking over issues you could have spotted yourself. They can focus on really fine-tuning your manuscript for publication. Do you know what beta and alpha readers are? Learn more here! Where can you find beta readers?Yes, you can turn to friends and family for beta reading. They’re probably the easiest people to access, and a good option for that reason alone. But, unless you happen to have brutally honest relatives, you’re best off also looking outside your inner circle to ensure the most honest and candid feedback. Here are a few places to start.Writing communitiesThese are ideal places to shop for beta readers, because they’ll get it. Other writers who are also in the process of finishing up their manuscript will likely also be looking for beta readers, and you can simply swap manuscripts and get the job done. Check out our blog post on 15 of the best online writing communities for aspiring authors.Your author websiteHave you set up a mailing list? In your newsletters, give people the option to sign up as a possible beta reader. In exchange, you can offer them a free copy of the final published title or an acknowledgment in your book.Goodrea dsThis bibliophile’s mecca is not just for readers, it’s also home to plenty of groups that support writers. Like this one, which is, luckily enough, aimed at connecting writers with beta readers.Local writing groupsFinding these can be as easy as typing â€Å"writer’s group † into Google. As a bonus, people are more likely to meet your deadlines when they have to see you face-to-face.Existing author connectionsYou might have connections with fellow authors, either via social media or from attending conferences/meet-ups. Don’t be shy: ask them nicely to help with beta reading. At worst, you’ll get a: â€Å"No, thanks† or â€Å"Maybe next time.† An extra tip here: don’t be pushy. A no is a no. Top reasons to work with beta and sensitivity readers How to work with beta readersNow that you’ve assembled a dream team of beta readers, it’s time to get them, well, reading. Here are a few tips to ensure that all parties get the most out of the experience.1. Look for someone with knowledge of your genre or subject matterWhile honesty is a key quality of a good beta reader, they should also already read and enjoy books similar to yours. Their familiarity with the genre can help them point out played-out tropes they feel have been overused, or key elements they feel are missing. Looking for readers who know your subject matter can also help ensure you handle delicate topics with sensitivity, and that there aren’t any glaring discrepancies or inaccuracies.2. But also look for people who don’t already read books like yoursUltimately, you should always write to market - in other words, if your book is young adult fantasy, you want to write a book that young adults who are into fantasy will enjoy. That being sa id, your feedback is likely to be most comprehensive if you show your manuscript to more than just existing Harry Potter fans. Are there any exposition dumps (places I over-inform the reader) you struggled to get through?ðŸÅ'Ž Worldbuilding Can you see the world clearly while reading? Can you see the action clearly while reading? Can you see the characters clearly while reading? Can you describe what the main characters look like?👠« Characters Was it clear who is talking? Does the dialogue sound natural and realistic? Does the character development feel natural? Are there any out-of-character moments? Do any of the characters feel cliche or stereotypical?📚 General Who is your favorite character and why? Who is your least favorite character and why? What’s your favorite part and why? Did you have a least favorite part? What is it and why?The more you tailor these questions to your book, the better. So instead of asking â€Å"Is there natural flow between the scenes,† look for specific scene cuts you’re not sure about and mention them specifically. We're discussing #sensitivityreaders - what they are and why they're important. Are you ready to start sending your manuscript to your pre-publication readers? Before you go, here are a few more additional resources to help you in these final stages of revisions. Novel Revision: Understanding the Craft Scene-by-Scene Editing for Authors Have you worked with a beta reader before? What has your experience been like? Leave your thoughts in the comments below!

Globalization Essay Example | Topics and Well Written Essays - 1250 words - 2

Globalization - Essay Example In essence, globalization is designed in a way that is potentially damaging to developing nations. In fact it is structured in a manner that lifts wealth and knowledge from poor economies to economically and politically stable economies. In regards to economic and cultural growth it is evident that significant growth over a number of has been noticed. It is important to note that the contemporary situation is fundamental to the earlier events. This is accelerated by the speed, complexity and magnitude of communication networks that are involved. Due to this, the volume of trade, size of interaction and risks associated with globalization has virtually gone high giving globalization unimagined force. In fact, within the accelerated interconnection of world economies, deep seated political challenges have been experienced by poor nations pushing them to more overdependence on foreign aid from giant economies such as the United States of America. From such economies, poor nations tend r ely for capital as well as technical assistance. Further, there has been transference in control of economy from the nation or state towards multinational corporations according to Naomi Klein (Klein 56). In addition to this shift, there has been a rise and globalization of brands. This is an indication that large corporations are not only interested in developing and marketing brands among different countries but also within their producing nations. It is important to note that multinational corporations such as the Coca Cola Company and Nike Inc. among others are fabricated companies under control of a few individuals. Leading economists argue that globalization aims at diffusing philosophies, practices and expertise among cooperating states. They consider such practices as something beyond internationalization or universalization. Moreover, it is neither modernization nor westernization but a global intensification of social relationships linking detached localities in a manner t hat what takes place within is subject to control by events taking place several kilometers from that location. In this way, we are made to comprehend layout and localness in different way other than the normal understanding. It also involves postponement of dissimilar relations based on ideologies, economic state, military power and political alignment across nations in the world. It is vital to note that after the Second World War, globalization was a subject of diffusion of ideologies such as liberalism and socialism. This founded capitalism manner of production as well as distant range of military striking among a few strong states. In the early decades, reform movements were focused on fighting global injustices as opposed to the contemporary movements who focus is amassment of wealth for the benefit of a few individuals. For example, within the last few decades, a new brand of economy emerged around the globe that can be likened to a new brand of capitalism. It is characterize d by efficiency and keenness which is a function of knowledge creation and information processing. These firms and their territories are linked together in production, management and distribution networks whose key activities are global. The movement is a non-Zapatista because it seems to be fighting injustices for a few nations. Therefore,

Role of Shareholders Essay Example | Topics and Well Written Essays - 3000 words

Role of Shareholders - Essay Example However, state laws and company bylaws determine the areas in which shareholders are entitled to vote Shareholder powers One of the main areas where shareholders are generally entitled to use their power is the election of the board members who are the â€Å"agents† of the corporation. The board of directors â€Å"acts on behalf of the shareholders† and is responsible for the maximization of shareholder value by incorporating appropriate policies through the managers they select for corporate operations (Reference for Business 2012). Any fundamental change which the organization plans to incorporate needs to be approved by the shareholders before implementation (Miller 2012). This implies that they have the power to approve a merger, change or amend the articles of incorporation of a firm, affect the sale of all or part of the company’s assets or even approve the dissolution of the corporation (Ronen and Yaari 2007). However, in many of such decisions prior board approval is required. They not only have the power to choose the members of the board of Directors but also to vote against them if found to be inefficient and remove them from the board. Generally a director is removed if there is sufficient cause for voting him out. However, certain state statutes and corporate articles allow their removal without any cause (Miller 2012). This means that if majority of shareholders feel that a particular director is not required, they can vote him /her out of office without giving any justification for their action. Shareholders can impact a company policy by proposing their own ideas for shareholder vote. However, for this they need to present their idea to the board of directors and ask them to distribute it to all the shareholders before the shareholder meeting by including it in the proxy papers sent to them (Miller 2012). However, this power is limited by the fact that SEC (Securities and Exchange Commission) has set a limit to who can forwa rd these proposals. As per SEC, only those shareholders who have stocks worth at least $1000 can submit such proposals (Miller 2012). This submission is also limited by the fact that the proposal should be related to some noteworthy policy concern and not any ordination day to day operational consideration (Ronen and Yaari 2007). Thus, we can see that though the shareholders have the powers to affect change, they are limited in their use of power. In general, each shareholder has voting rights in proportion to the number of shares held by him/ her. However, the company can limit the voting rights of certain categories of shareholders (Miller 2012). For example, most organizations do not give voting rights to preferred shareholders. The companies can do this by incorporating the same in the articles of incorporation. However, if the laws of the State of operation do not allow such provisions, then the organization has to abide by the law. Some times preemptive rights are granted to s hareholders. This gives them the right to subscribe to the â€Å"same percentage of new shares being issued as they already hold in the company† (Miller 2012). This helps them to maintain their â€Å"proportionate control† over the organization in terms of voting power and financial interest (Miller 2012). The implication of this right is significant when the organizati

Rework--writer can decide for me Essay Example | Topics and Well Written Essays - 3000 words

Rework--writer can decide for me - Essay Example Later, a critical analysis of the literature related to behavioral and cognitive changes along with the impact of music on cognitive abilities and the use of music as therapy will be carried out. The paper will end with a personal view regarding the importance of music education and therapy in the field of education. Due to the important role of music in my life, I chose to study music therapy at Roehampton University following my arrival in the UK. Music not only makes me a happy person but it gives me more confidence and helps me interact with people in an improved manner. My interest in this effect of music on the mood and personality of individuals has motivated me to research this area further. Even though, I have studied this paradigm at the Master Levels, it is still unclear as to why music has such an impact; therefore, I would like to study this area in more detail. Studying this area further will not only help me on a personal level, it will also facilitate my professional development in the workplace context. I also intend to use music in the educational environment which will help me understand the effect music has on learners. In order to understand the impact of music on the cognitive and behavioral changes among individuals, I will review and critically analyze the existing literature in three areas; music education, music therapy and educational psychology. The analysis will help me find links between the three topics and narrow down the research questions to specific topics I am interested in and intend to work on in the future. The literature will be collected from books, journal, newspaper articles, websites, etc. Research plays an important role in education and teaching. As other professionals in the health and social care sector, there is a need to understand the importance of evidence-based practice in the field of education and teaching. Rather than working in a particular way because that is the standard, traditional or

Computer Communications & Networks Lab Report Example | Topics and Well Written Essays - 2000 words

Computer Communications & Networks - Lab Report Example The devices are called end devices or more correctly hosts; which are either the destinations or sources of information transmitted via a network so accessing a network or site remotely involves three elements; a source or sender, a destination and a medium which is the channel through which the data is transmitted. The data transmitted can be in the form of text, graphics, voice or video which are converted into a language the computer understands called binary bits (data is transmitted as a zero or a one: 0I). The bits are then ‘programmed’ or coded into signals or data packets that can be transmitted through a medium over a network. Now sending data as one continuous stream will mean that no other data or devices can use the medium while the data is being transmitted just like a pipeline; if it is delivering gasoline, it cannot at the same time deliver liquid petroleum gas; so the data is broken into smaller packets; a process called segmentation which allows many dif ferent data to be transmitted concurrently, this is called multiplexing and segmenting data enhances network reliability so data is not lost easily whenever a break in communication occurs (â€Å"3rd Symposium on Networked Systems design and Implementation (NSDI’06), San Jose, California†). ... The one used for internet communication is called TCP/IP stack which contains four layers; Application protocols layer that is defined to applications like WWW, or FTP (File Transfer Protocol), a transmission control protocol which is responsible for directing packets of data to specific computers by using a port number. It also has an internet protocol layer that directs data bits to destinations using the IP addresses of the computers and a hardware layer that converts data into data streams or signals such as the network cards or modems. An instruction flows from the sender (computer) from the application to the transfer control protocol then to the internet protocol and finally to the hardware protocol that converts the bits of information into signals transmitted through a medium through the internet. On reaching the destination computer, the signals are converted back to binary bits through the hardware layer then to the internet protocol layer then to transfer protocol layer a nd then to the application such as a web server software. The internet is made up of many big networks called Network Service providers (NSPs0 connected together in a peer standard. The NSPs exchange data packets with each other and must connect to three network access points (NAPs) and at metropolitan Area Exchanges (MAEs) both of which are called internet exchange points (IXs). Information is then sent around these networked computers to its destinations by routers which contain information tables and switch data packets to the right destination (Serpanos and Wolf 292-302) As soon as one types the web address to be accessed into a web browser (a web browser is a program that is used for internet applications and

Americans with disabilities act Coursework Example | Topics and Well Written Essays - 500 words

Americans with disabilities act - Coursework Example The act identifies disabilities as the commonly known disabilities in addition to certain medical conditions. The disabilities include deafness, blindness, and an intellectual disability, previously known as mental retardation among others. The medical conditions include autism, cancer, and cerebral palsy among others with an emphasis on the fact that the conditions must not be severe or permanent for one to get inclusion in the act (Schall, 1998). Americans with Disability act has played a substantive role in the employment perspective where it states that no organization shall discriminate against a qualified person with a disability. Despite such an aspect, different many controversies have risen between many organizations and people with disability regarding the aspects of the Americans with Disability Act. Such elements include the firing or refusal to hire an individual based on a real or perceived disabilities, segregation, as well as harassment based on any disability (Schall, 1998), with some instances resulting into court cases. One of such cases is the one involving Crews v. Dow Chemical Co., from which Americans with Disability Act have had a significant impact in the workplace. In the case, a human resources employee sued the employer after the employer’s restriction from various tasks pending fitness-for-duty evaluation, which contributed to the cancellation of her promotion, and later termination. The pla intiff alleged that the considering the employers noticeable hand tremors (Schall, 1998). From the revelation of the plaintiff, she had earlier received bipolar treatments and depression requiring a full-time paid medical leave, which the employer offered. On the expiry, of the full-time paid medical leave, the employee later applied for Social Security benefits, and long-term disability, issues considered from a physicians

Computer Communications & Networks Lab Report Example | Topics and Well Written Essays - 2000 words

Computer Communications & Networks - Lab Report Example The devices are called end devices or more correctly hosts; which are either the destinations or sources of information transmitted via a network so accessing a network or site remotely involves three elements; a source or sender, a destination and a medium which is the channel through which the data is transmitted. The data transmitted can be in the form of text, graphics, voice or video which are converted into a language the computer understands called binary bits (data is transmitted as a zero or a one: 0I). The bits are then ‘programmed’ or coded into signals or data packets that can be transmitted through a medium over a network. Now sending data as one continuous stream will mean that no other data or devices can use the medium while the data is being transmitted just like a pipeline; if it is delivering gasoline, it cannot at the same time deliver liquid petroleum gas; so the data is broken into smaller packets; a process called segmentation which allows many dif ferent data to be transmitted concurrently, this is called multiplexing and segmenting data enhances network reliability so data is not lost easily whenever a break in communication occurs (â€Å"3rd Symposium on Networked Systems design and Implementation (NSDI’06), San Jose, California†). ... The one used for internet communication is called TCP/IP stack which contains four layers; Application protocols layer that is defined to applications like WWW, or FTP (File Transfer Protocol), a transmission control protocol which is responsible for directing packets of data to specific computers by using a port number. It also has an internet protocol layer that directs data bits to destinations using the IP addresses of the computers and a hardware layer that converts data into data streams or signals such as the network cards or modems. An instruction flows from the sender (computer) from the application to the transfer control protocol then to the internet protocol and finally to the hardware protocol that converts the bits of information into signals transmitted through a medium through the internet. On reaching the destination computer, the signals are converted back to binary bits through the hardware layer then to the internet protocol layer then to transfer protocol layer a nd then to the application such as a web server software. The internet is made up of many big networks called Network Service providers (NSPs0 connected together in a peer standard. The NSPs exchange data packets with each other and must connect to three network access points (NAPs) and at metropolitan Area Exchanges (MAEs) both of which are called internet exchange points (IXs). Information is then sent around these networked computers to its destinations by routers which contain information tables and switch data packets to the right destination (Serpanos and Wolf 292-302) As soon as one types the web address to be accessed into a web browser (a web browser is a program that is used for internet applications and

Policy Critique New Jersey use of force Essay Example | Topics and Well Written Essays - 1250 words

Policy Critique New Jersey use of force - Essay Example The policy is legally sufficient based on the US Department of Justice guidelines and the concepts of the reasonable man and belief. While the policy encourages other officers to intervene to stop excessive force, the policy places no legal requirement that they do so. This portion may conflict with state and federal laws that require the intervention to prevent a deadly crime that is in progress. The policy on less-lethal ammunition creates a new category for the use of force that resides above mechanical force and below deadly force. While the policy comprehensively defines less-lethal ammunition and the situations where it may be allowed, the use of the word 'non-imminent' may become problematic, Courts may view the term as too vague as it opens up the opportunity to be defined as anytime in the future. The New Jersey Use of Force Advisory Committee is charged with formulating a policy that serves as a guideline for police that are faced with a situation that calls for the use of force. Well-armed criminals and new technologies have placed the police at greater risk and necessitated the need to be able to determine an appropriate level of force. Non-lethal technologies have also given the police greater options that must be considered when confronted with a dangerous, and possibly deadly, situation. This paper will examine the current policy in light of its strengths and weaknesses. It will evaluate its legal sufficiency and evaluate the recent less-lethal ammunition report of 2008. The New Jersey Attorney General's Use of Force Policy has its foundation in the principle that "the degree of force employed in any situation should be only that reasonably necessary" and officers should use "only that force which is objectively reasonable" (Office of the New Jersey Attorney General, 2000, p.1). As a guideline to making a reasonable judgment on the use of force, the level of force is categorized in escalating levels from constructive authority to deadly force. The policy uses examples of each type of force and provides a definition for each category. The use of deadly force may only be used to protect an officer or the public from the imminent danger of death or serious injury (Office of the New Jersey Attorney General, 2000, p.5). Deadly force can be used on a fleeing suspect when the suspect has caused death or bodily harm and the officer believes that the suspect poses an imminent threat (Office of the New Jersey Attorney General, 2000, 5). The legal sufficiency f or these guidelines, and the use of deadly force, is founded in 42 U.S.C. 14141, which makes it unlawful for "local law enforcement officers to engage in a pattern or practice of conduct that deprives persons of rights protected by the Constitution" (Addressing police misconduct, 1999). While this has a solid legal foundation, its weakness lies in the reliance on the officer to make a snap judgment based on the interpretation on 'imminent'. The State's Attorney General or the US Department of Justice addresses complaints of police misconduct regarding deadly force. The policy further implements an obligation on other officers to be pro-active to reduce or eliminate the use of excessive force. Deadly force cannot be used against

Simon Character in Lord of the Flies Essay Example for Free

Simon Character in Lord of the Flies Essay In this extract all of the boys take part in the murder of Simon. Simon is described as ‘the beast’ during his killing. Lord of the Flies is an allegorical novel, the death of Simon also symbolises the death of spirituality. After his brutal death Golding describes ‘his check silvered and the turn of his shoulder became sculptured marble’ this almost romantic description is an emblem of Simon’s purity. The setting is a frightening one. It is night time, but not completely dark as there are ‘flashes of lightning’ this gives a hint to the reader that this chapter will not have a happy ending. Golding uses pathetic fallacy throughout the extract to build suspense and add to the atmosphere, ‘sulphurous explosion’ this is a contrasting quote compared to the beginning peaceful setting of the novel, ‘the brilliant fish flicked away’ this is evidence of the shift within the novel from good to evil. The sounds Golding describes are the sounds of fear. The extract starts with just a few drops of rain but even when these drop they make ‘Individual sounds’ this shows that even a small thing can have a big effect. Golding starts with just small sounds to help build the tension. The rain also reminds the reader rightly of world war two as Ralph says ‘you’ll have rain like when we dropped here’ which links to the atom bomb and the irony that Piggy keeps on saying ‘what would the grown-ups think?’ when they themselves are in a war. Twice the thunder is said to ‘blow’ as if it is whipping the boys like a master would whip an animal, as a means of controlling them, Golding uses the weather to alter the mood and to help build the boys up into a frenzy. The use of monosyllabic chanting, ‘kill the beast! Cut his throat! Spill his blood!’ shows a very concentrated power source which drives the boys to do what they would never image on any ordinary day. The use of exclamati on marks means the extract becomes very loud.

History of Tipu Sultan

History of Tipu Sultan First warfare â€Å"I saw a painting prominently displayed in the reception lobby at Wallops Flight Facility, Virginia, United States of America. This place was the base for NASAs sounding rocket programme. It depicted a battle scene with a few rockets flying in the background. A painting with this theme should be the most common place thing at a Flight Facility, but the painting caught my eye because the soldiers on the side launching the rockets were not white, but dark skinned, with the racial features of South Asians.it turned out to be Tipu Sultans army fighting the British. The painting depicted a fact forgotten in Tipus own country, but commemorated here on the other side of the planet. I was happy to see an Indian glorified by NASA as a hero of warfare rocketry†. Dr APJ Abdul Kalam Former President of India, in ‘Wings of Fire. CHAPTER I INTRODUCTION Tipu was a master strategist. Unfortunately for Indian history, his foresight and war acumen was recognised by none better than prime enemy The British in India. The Tiger of Mysore was quite simply put, just that. A Tiger to the core. Carrying on the legacy left by his indomitable father the great Hyder Ali, Tipu went on to become the quintessential thorn in the British rule in India. A close examination reveals a brilliant brain beyond the valiant warrior. The British had never been confronted in India with a more resolute and fierce contender. Tipus life-passion was to see the fall of the British in India with collective and consolidated resistance. The main focus of the external policies he displayed was that a balance was essential to restore a sense of normalcy in the governance of the country. This very balance had been tilted by the British and unless they were defeated comprehensively by a collective effort, the Indian identity would be crushed forever. Towards this end he tried to garner support from the neighbours, the other Indian powers like the Nizams and the Marathas. But their reluctance to shake out of the deep slumber of kingly comforts and complacence forced Tipu to seek alternatives. It was here that he displayed astute foresight and understanding of the art of diplomacy and war. Tipu analysed the aspects of British growth threadbare and realised that they had achieved near complete domination of the country by pitting one Indian prince against another. They had trained the Indian soldier and had ensured that it was Indian blood that was sacrificed to a larger extent in these campaigns. It was these very traits that Tipu intended to replicate when he tried to get French aid for his campaigns against the British. He yearned to see the two European giants fight each other to destruction. Just the way the Dutch eliminated the Portuguese and the English eliminated the Dutch presence in India, he hoped that the French would eliminate the English. While the French were fairly powerful, this of course would be possible only with the concerted efforts of not just the French but a cohesive and determined alliance of all Indian powers along with the French. Unfortunately for History, the British had learnt better lessons from their Anglo American wars than the French. The French failed to understand the fact that the surest way of getting at the English, akin to the American experience, was by extending massive support to the Indian powers in their struggle against the English. Despite repeated proposals from Tipu, the French failed to clutch the idea and adopted a rather timid posture as far as the Britishers in India were concerned. Regular visits by emissaries to France failed to convince the French that a golden opportunity to seize the initiative against the British indeed existed. It was only when the great Napoleon came to power and realised the validity of Tipus thought process did the French agree to pitchfork alongside the Mysorean. Destiny had her own designs. Napoleon, who had written to Tipu from Egypt and promised to arrive in India to start the revolution against the British, was stopped at Syria and the British had by t hen realised that Tipu was the primary instrument that would pivot the scales in the southern peninsular India. The ‘cohesive and concerted efforts policy of Tipu was not dependent entirely on the French. He had understood that of the four main players of Peninsular India, the other three being the Marathas, the Nizam and the British, it required the combined efforts of three powers to reduce the fourth power. Even the British, were not as powerful in the south as they were in the northern parts of India, Bengal in particular. The strong presence of the Marathas and the Hyder- Tipu combine had proven to be an entirely different predicament. The weak Nizams had also proven to be stronger than the Mughal Emperor. While the three Indian powers combined to achieve victories in the First and Second Wars of Mysore, the Nizam and the Marathas colluded with the British to engineer the defeat of Tipu in the third Mysore War. The diplomatic vision that drove Tipu to reach out to partners, the determination to follow that vision, even in the face of repeated betrayals are truly remarkable. The sole reason for the policy to fail was because the other Indian powers refused to shed their myopia. They failed to realize the magnitude and the implications of British imperialism. The swim against the heavy British tide was indeed lonely and in the end, unsuccessful for Tipu, however, the application of Diplomacy as an art backed up with unstinted courage in war very nearly upset the English applecart. This paper studies the military genius of Tipu Sultan with special emphasis on his foreign and diplomatic policies. The paper will also attempt to bring out the relevance of his policies in the present day.

The Aesthetic Pedagogy of Francis of Assisi Essay -- Francis Assisi Es

The Aesthetic Pedagogy of Francis of Assisi ABSTRACT: Despite his anti-intellectualism, Francis of Assisi was an effective teacher who intentionally illustrated the life of virtue in his own way of living. He was a teacher in the sense that the Hebrew prophets, Socrates or Gandhi were teachers. He was a performance artist for whom drama functioned pedagogically. His life was not always meant to be an example to his followers; sometimes it was a dramatic lesson, meant to be watched, not imitated. All drama is inherently a distortion of reality because it focuses the attention on one aspect of reality. Francis’ dramatized life distorts the importance of poverty, but this is a distortion from which we may be able to learn if we are able to imaginatively identify with Francis. For Francis, asceticism was a form of obedience, and obedience a mode of knowledge. Such ‘personalized,’ lived teaching is the only way in which virtue (as opposed to ethics) may be effectively taught. Francis followed the same model of p aideia as Gandhi, bringing together the physical discipline of radical asceticism with the aesthetic experience of a dramatic life in which he played the roles of troubadour and fool. Unlike most of the other Western European figures of the 12th-century who are frequent subjects of academic study, Francis of Assisi was not a scholar. He had the education appropriate to the middle-class son of a prosperous merchant, but he never taught in a university, never wrote a Summa or a Commentary on the Sentences, never spent time in libraries. For much of his lifetime, the Order of Friars Minor didn’t even own a Bible, let alone any other books. Brother Leo, one of Francis’ closest companions, wrote of him that he "did not want ... ...hton, 1923), p. 106. (6) Bonaventure, Major Life, VI. 2. (7) Erving Goffman, The Presentation of Self in Everyday Life (Garden City: Doubleday, 1959), pp. 17-18. (8) cited in Goffman, op. cit., pp. 19, 20. (9) Dorothy Heathcote, Collected Writings on Education and Drama (London: Hutchinson, 1984), p. 114. (10) cited in Howard Williams, Concepts of Ideology (New York; St. Martin's Press, 1988), p. 111. (11) Walter Brueggemann, The Creative Word: Canon as a Model for Biblical Education, (Philadelphia: Fortress Press, 1986), p. 91. (12) Brueggemann, op. cit., p. 104. (13) Leroy S. Rouner, "Can Virtue Be Taught in a School?," Can Virtue Be Taught?, vol. 14, Boston University Studies in Philosophy and Religion, ed. Barbara Darling-Smith, p. 142. (14) Rouner, op. cit., p.147. (15) Rouner, op. cit., p. 148. (16) Chesterton, op. cit., p. 86.

Americas Self-Interest :: American America History

America's Self-Interest America had remained mostly an isolated country until the late 1800's when the United States was faced with the opportunity of building a colonial empire. By 1890 the United States, like Europe, had began to expand its influence onto islands in the Caribbean and South Pacific areas. They entered in other countries' affairs claiming that it served the interests of all peoples and were motivated by Idealism. In reality, the United States was mostly after its own self-interest. The Spanish-American War, the United States' Open Door policy, and the control over the Panama Canal zone make it unclear if the United States was pursuing its own self-interest or was inspired by Idealism. In the Spanish-American War the United States was supposedly fighting for Cuba's independence from Spain. Though Idealism might have been present in the United States' reasons for war, there is evidence of America's self-interests in the war. The United States did fight to defend the Cubans but it also fought to profit out of the war. When the war ended and the United States won, it offered Cuba self-government only if they agreed to the terms of the Teller Amendment which states, "Cuba should allow the United States the right to buy or lease naval stations". Though there were advantages for the United States in the Spanish-American War, America fought mostly for the welfare of Cuba. A good example of America's pursuit for their own advantage in foreign affairs was the Open Door policy. China was expected to become a sphere of influence for European nations. The United States had a small percent of trade with China and was hungry for more. They issued the Open Door policy with the goal of preserving equal trading opportunities in China for all foreign nations. The United States was obviously only concerned for their own self-interest rather than the interest other countries trading with China. The United States claimed that they would build the Panama Canal for the advantage of Panama. Roosevelt said that he advanced "the needs of collective civilization" by speeding up the building of an interocean canal. The Canal was built by the United States for the use of the United States.

The Differences between the Empire State Building and Burj Al-Arab Hotel

The differences between Empire State Building and Burj Al-Arab Hotel There are two celebrated edifices in the universe, called Empire State Building and Burj Al-Arab Hotel. Empire State Building is located in New York, and it is one of the tallest constructions in New York, even in the universe. Another one of the universe tallest edifices is Burj Al-Arab Hotel, it is located in Dubai. In this essay, I will compare and contrast them in history, uses and being celebrated. In the Empire State Building’s history, it is 1250 pess tall and was the tallest edifice in the universe when it was built in 1931. At that clip, it was non merely go a landmark of New York, but besides became a symbol of accomplishing the impossible. There was a skyscraper race in the universe in 20 century. Walter Chrysler, the laminitis of the Chrysler Corporation, was building a monumental edifice, the tallness of which he was maintaining secret until the edifice ‘s completion. John Jakob Raskob, antecedently a frailty president of General Motors, decided to fall in this race, and he wanted to crush Chrysler. Not cognizing precisely what height he had to crush, John started building on his ain edifice, the Empire State Building. The Empire State Building completed with an astonishing effort that the full edifice was constructed in merely one twelvemonth and 45 yearss and merely cost around 41 million dollars ( Jennifer Rosenberg ) . Similarly, there are besides many glorifications in the history of Burj Al-Arab Hotel. For illustration, it was the tallest sea-based hotel in the universe at a tallness of 321 metres when it was completed in 1999. As the ground of edifice Burj Al-Arab Hotel is wholly different with the Empire State Building, that the authorities of Dubai wanted a edifice that would go an iconic or symbolic statement with the name of the state, merely as what it has been. The design of Burj Al-Arab Hotel was inspired by the wind-filled canvass of an Arab trading dhow ship, and that is why it is built on an unreal island. Unlike the Empire State Building, the building of Burj Al-Arab Hotel cost a big sum of money and clip that it was built in 1994 and be around 650 million dollars to construct. And this money made it go the coal of the Leading Hotels of the World ( Rick Archer ) . The Empire State Building is built as an office edifice, so the primary use is supplying office infinites for companies. But because it is located on the most comfortable parts of Manhattan Island, the rent of office infinites is expensive. Even though the rent is excessively dearly-won, the major companies of different countries, such as finance, touristry and insurance, lease an office in the Empire State Building, because of its celebrated and demoing the capacities of their companies. In add-on, the Empire State Building is known by the universe, so it becomes one of the most celebrated tourer attractive forces in New York. For absorbing more tourers, there are different sorts of exhibitions in the museum of the Empire State Building. Of class, many sorts of bars and nines are necessary, and tourers can see all attractive forces in New York in several proceedingss ( Empire State Building ) . However, as a hotel, the uses of Burj Al-Arab Hotel are about different with the Empire State Building, it is built for touristry. But because Dubai wanted to do it go an iconic, the Burj Al-Arab Hotel was absolutely built with strong Islamic manner, excessive decor and high engineering ( Burj Al-Arab Hotel ) . Similar to the Empire State Building, this makes it go one of the most celebrated and the most expensive hotels in the universe, the every night rates start merely north of $ 1500. Both Empire State Building and Burj Al-Arab Hotel have a phase on the acme of them, although the phase of Burj Al-Arab Hotel is a rooftop helipad. So if you are affluent plenty to populate in it, the hotel besides offers chopper service from the airdrome to hotel ( Justin Delaney ) . As we know, the Empire State Building is the world’s most celebrated office edifice, but I want to inquire, why does it go such celebrated? And I found out that it is celebrated by its tallness and films. And the major ground is from the clip it was built in the 1930 ‘s to the edifice of the World Trade Center towers in the 1970 ‘s it was the tallest edifice in the universe, even now it still ranks among the top 10 and is the tallest edifice in New York ( Why is the Empire State Building celebrated? ) . Furthermore, the film that made it celebrated isKing Kong, one of the most noteworthy films in American history. In this film, the originalKing Kongof 1933 used a theoretical account of the newly-completed Empire State Building for Kong to mount at the flood tide ( What film made the Empire State Building celebrated? ) . This image non merely made the Empire State Building noticed by the universe, but besides became the most authoritative scene ofKing Kong. Similarly, Burj Al-Arab Hotel used to be world’s tallest hotel, but now it is still the world’s 2nd tallest hotel. on the other manus, it is non simply celebrated by its tallness, its expensiveness is besides celebrated in the universe. For illustration, the monetary value of a Royal suite is 20 1000 dollars, per dark. The monetary value can make the cost of a mid-sized saloon, doing it one of the universe ‘s most expensive suites, even a smallest room besides needs 1500 dollars. But the expensiveness is sensible, because the installations and helping of Burj Al-Arab Hotel are the best in the universe. For case, when the clients of Burj Al-Arab Hotel go out of the airdrome, they have two lavish picks: travel to hotel by Rolls Royce saloons or chopper. If you choose helicopter, you will hold a opportunity to watch the Dubai from sky in 15 proceedingss. Those are the grounds why they have a batch of clients, even the suites are expensive ( Burj Al-Arab Hotel ) . Why did I want to compare the Empire State Building and Burj Al-Arab Hotel? Because these two edifice represent the people who live in different period and different states. The Empire State Building shows America had become one of the most affluent states in 1930, and American people liked to demo their power and wealth. For the Burj Al-Arab Hotel, it shows the Dubai had an outstanding economic system, and the Arabs more attention about their state After comparing the Empire State Building and the Burj Al-Arab Hotel in three different ways, I found out: In history, they were built for different intents, the Empire State Building was built for a personal glorification, but the Burj Al-Arab Hotel was built because of the dream of doing a landmark for Dubai, but likewise, both of them used to be the tallest edifice in their types ; in uses, both constructions link to the local touristry, although the Empire State Building besides provides offices to companies ; in being celebrated, both of them are celebrated for their tallness, nevertheless, the Empire State is besides celebrated by a film,King Kong, and the Burj Al-Arab Hotel is besides celebrated for its expensiveness and helping. Overall, even though they are similar in some parts, they still represent different images of their states to the universe. Work Citedâ€Å"Burj Al-Arab Hotel† . baike.com Feb 11 2014hypertext transfer protocol: //www.baike.com/wiki/ % E9 % 98 % BF % E6 % 8B % 89 % E4 % BC % AF % E5 % A1 % 94 % E9 % 85 % 92 % E5 % BA % 97â€Å"Empire State Building† . Baike.com Feb 11 2014hypertext transfer protocol: //www.baike.com/wiki/ % E5 % B8 % 9D % E5 % 9B % BD % E5 % A4 % A7 % E5 % 8E % A6Jennifer Rosenberg. â€Å"The Empire State Building † . About.com. Feb 9 2014.hypertext transfer protocol: //history1900s.about.com/od/1930s/a/empirestatebldg.htmJustin Delaney. â€Å"Dubai ‘s iconic Burj Al Arab – the universe ‘s most glamourous hotel † . gadling.com. Jun 21 2011.hypertext transfer protocol: //www.gadling.com/2011/06/21/the-iconic-burj-al-arab-the-worlds-most-glamorous-hotel/Rick Archer. â€Å"The Most Beautiful Hotel in the World † . ssqq.com. July 2004hypertext transfer protocol: //ssqq.com/archive/vinlin23.htmâ€Å"What film made the Empire State Building celebrated? † wiki.answers.com Feb 11 2014hypertext transfer protocol: //wiki.answers.com/Q/What_movie_made_the_Empire_State_Building_famous # slide=3 & A ; article=What_movie_made_the_Empire_State_Building_famousâ€Å"Why is the Empire State Building celebrated? † wiki.answers.com Feb 11 2014hypertext transfer protocol: //wiki.answers.com/Q/Why_is_the_Empire_State_Building_famous # slide=7 & A ; article=Why_is_the_Empire_State_Building_famous

The Importance and Application of Principles of Management in the Present Day Context

The aim of all good modern organizations is to reconcile the organizational purpose (whether this be profit for shareholders, or cost-effective services delivery, in the case of public services) with the needs and feelings of people (staff, customers, suppliers, local communities, stakeholders, etc) with proper consideration for the planet – the world we live in (in terms of sustainability, environment, wildlife, natural resources, our heritage, ‘fair trade', other cultures and societies, etc) and at all times acting with probity – encompassing love, integrity, compassion, honesty, and truth.Probity enables the other potentially conflicting aims to be harmonized so that the mix is sustainable, ethical and successful. [pic] Traditional inward-looking management and leadership skills (which historically considered only the purpose – typically profit – and the methods for achieving it) are no longer sufficient for sustainable organizational success. Org anizations have a far wider agenda today. Management Management is the process of reaching organizational goals by working with people and other resources.Or knowing what you want people to do, and then getting them to do it the best way. Managers must concentrate on reaching organizational goals, and they should use their resources to accomplish those goals. For many years the management process has been divided into principles, sometimes called functions. Some sources will state that there are five principles and others will say there are four. Here we will use four: planning, organizing, influencing, and controlling. Some people use decision making as a fifth principle, but we will use decision making as part of the planning process.Also, some use leading instead of influencing, but we like the term influencing better. Management is a continuing process, and managers are always involved in some way with these principles. These principles are designed to help managers accomplish o rganizational objectives, and good managers will use them. These principles are not isolated but are interwoven throughout the manager’s thoughts and actions. Managers must combine and coordinate these principles and must maximize their value to achieve their goals.Managers strive to be effective and efficient and these principles help them. These management principles are universal and applicable to all types of businesses and organizations The basic ideas regarding scientific management developed. They include the following: †¢ Developing new standard methods for doing each job †¢ Selecting, training, and developing workers instead of allowing them to choose their own tasks and train themselves †¢ Developing a spirit of cooperation between workers and management to ensure that work is carried out in accordance with devised procedures Dividing work between workers and management in almost equal shares, with each group taking over the work for which it is best fitted Principles of Management The principles of management derive their significance from their utility. They provide useful insights to managerial behavior and influence managerial practices. Managers may apply these principles to fulfill their tasks and responsibilities. Principles guide managers in taking and implementing decisions. It may be appreciated that everything worthwhile is governed by an underlying principle.The quest of the management theorists has been and should be to unearth the underlying principles with a view to using these under repetitive circumstances as a matter of management habit. [pic] The significance of principles of management can be discussed in terms of the following points: †¢ Providing managers with useful insights into reality: The principles of management provide the managers with useful insights into real world situations. Adherence to these principles will add to their knowledge, ability and understanding of managerial situations and cir cumstances.It will also enable managers to learn from past mistakes and conserve time by solving recurring problems quickly. As such management principles increase managerial efficiency. For example, a manager can leave routine decision-making to his subordinates and deal with exceptional situations which require her/his expertise by following the principles of delegation. †¢ Optimum utilization of resources and effective administration: Resources both human and material available with the company are limited. They have to be put to optimum use.By optimum use we mean that the resources should be put to use in such a manner that they should give maximum benefit with minimum cost. Principles equip the managers to foresee the cause and effect relationships of their decisions and actions. As such the wastages associated with a trial-and-error approach can be overcome. Principles of management limit the boundary of managerial discretion so that their decisions may be free from perso nal prejudices and biases †¢ Scientific decisions: Decisions must be based on facts, thoughtful and justifiable in terms of the intended purposes.They must be timely, realistic and subject to measurement and evaluation. Management principles help in thoughtful decision-making. They emphasize logic rather than blind faith. Management decisions taken on the basis of principles are free from bias and prejudice. They are based on the objective assessment of the situation. †¢ Meeting changing environment requirements: Although the principles are in the nature of general guidelines but they are modified and as such help managers to meet changing requirements of the environment.You have already studied that management principles are flexible to adapt to dynamic business environment. For example, management principles emphasize division of work and specialization. In modern times this principle has been extended to the entire business whereby companies are specializing in their co re competency and divesting non-core businesses. In this context, one may cite the decision of Hindustan Lever Limited in divesting non-core businesses of chemicals and seeds. Some companies are outsourcing their non-core activities like share-transfer management and advertising to outside agencies.So much so, that even core processes such as R&D, manufacturing and marketing are being outsourced today. †¢ Fulfilling social responsibility: The increased awareness of the public, forces businesses especially limited companies to fulfill their social responsibilities. Management theory and management principles have also evolved in response to these demands. Moreover, the interpretation of the principles also assumes newer and contemporary meanings with the change in time. So, if one were to talk of ‘equity’ today, it does not apply to wages alone.Value to the customer, care for the environment, and dealings with business associates would all come under the purview of this principle. †¢ Management training, education and research: Principles of management are at the core of management theory. As such these are used as a basis for management training, education and research. You must be aware that entrance to management institutes is preceded by management aptitude tests. Do you think that these tests could have been developed without an understanding of management principles and how they may be applied in different situations?These principles provide basic groundwork for the development of management as a discipline. Principles of Scientific Management In the earlier days of the Industrial Revolution, in the absence of an established theory of factory organization, factory owners or managers relied on personal judgment in attending to the problems they confronted in the course of managing their work. This is what is referred to as ‘rule of thumb’. Managing factories by rule of thumb enabled them to handle the situations as they arose but suffered from the limitation of a trial and error approach.For their experiences to be emulated, it was important to know what works and why does it work. For this, there was a need to follow an approach that was based on the method of science- Defining a problem, developing alternative solutions, anticipating consequences, measuring progress and drawing conclusions The Main principles of management applied today are: †¢ Division of Work: Work is divided into small tasks/jobs. A trained specialist who is competent is required to perform each job. Thus, division of work leads to specialization. Specialization produces more and better work with the same effort. Authority and responsibility: Authority is the right to give orders and the power to exact obedience. A manager has official authority because of her position, as well as personal authority based on individual personality, intelligence, and experience. Authority creates responsibility. †¢ Discipline: Discipl ine is the obedience to organizational rules and employment agreement which are necessary for the working of the organization. According to Fayol, discipline requires good superiors at all levels, clear and fair agreements and judicious application of penalties. Unity of Command: An employee should receive orders from only one superior. †¢ Unity of Direction: Organizational activities must have one central authority and one plan of action. †¢ Subordination of Individual Interest to General Interest: The interests of one employee or group of employees are subordinate to the interests and goals of the organization. †¢ Remuneration of personnel: Salaries – the price of services rendered by employees – should be fair and provide satisfaction both to the employee and employer. Centralization and Decentralization: The concentration of decision-making authority is called centralization whereas its dispersal among more than one person is known as decentralizatio n. The objective of centralization is the best utilization of personnel. The degree of centralization varies according to the dynamics of each organization. †¢ Scalar Chain: An organization consists of superiors and subordinates. The formal lines of authority from highest to lowest ranks are known as scalar chain. †¢ Order: Organizational order for materials and personnel is essential.The right materials and the right employees are necessary for each organizational function and activity. †¢ Equity: In organizations, equity is a combination of kindliness and justice. Both equity and equality of treatment should be considered when dealing with employees. †¢ Stability of tenure of personnel: To attain the maximum productivity of personnel, a stable work force is needed. †¢ Initiative: Thinking out a plan and ensuring its success is an extremely strong motivator. Zeal, energy, and initiative are desired at all levels of the organizational ladder. Esprit de corps : Teamwork is fundamentally important to an organization. Work teams and extensive face-to-face verbal communication encourages teamwork. Change management is a basic skill in which most leaders and managers need to be competent. When leaders or managers are planning to manage change, there are five key principles that need to be kept in mind: †¢ Different people react differently to change †¢ Everyone has fundamental needs that have to be met †¢ Change often involves a loss, and people go through the â€Å"loss curve† †¢ Expectations need to be managed realistically †¢ Fears have to be dealt withHow to apply the above principles when managing change: †¢ Give people choices to make, and be honest about the possible consequences of those choices. †¢ Where it is possible to do so, give individuals opportunity to express their concerns and provide reassurances – also to help assuage potential fears. †¢ Give people information â€⠀œ be open and honest about the facts, but don't give overoptimistic speculation. †¢ For large groups, produce a communication strategy that ensures information is disseminated efficiently and comprehensively to everyone (don't let the grapevine take over). Keep observing good management practice, such as making time for informal discussion and feedback (even though the pressure might seem that it is reasonable to let such things slip – during difficult change such practices are even more important). †¢ Give people time, to express their views, and support their decision making, providing coaching, counseling or information as appropriate, to help them through the loss curve. †¢ Where the change involves a loss, identifies what will or might replace that loss – loss is easier to cope with if there is something to replace it. This will help assuage potential fears.

Case Netflix PR Box flop Study Example | Topics and Well Written Essays - 250 words

Netflix PR Box flop - Case Study Example Moreover, the video did well in the graphics, setting, lighting, and clarity, and recognizing the significance of the customers at Netflix, Inc (An explanation and some reflections 2011). From a customer perspective, the recently announced changes would upset a Netflix subscriber because the changes lead to an increase in prices with no guarantee to quality. Moreover, the separation of DVD and streaming did not involve customers’ views (Sandoval 2012, p. 1). Prior to the new changes, Netflix offered value to its customers in the entertainment rental industry. That value related to steady supply of internet services, timely and detailed communication, a simple-to-use Web site that delivered DVDs right to the customers’ doorstep at no late fees (Sandoval 2012, p. 1). In developing a communication, Netflix management should consider different stakeholders, which include shareholders and customers. Such a communication will affect the share price and share value in the stock market. On the other hand, the communication will influence the customers’ choice to subscribe to Netflix. It will also influence the customers’ purchasing power. Ideally, Netflix should handle the negative situation with the â€Å"@Qwikster† Twitter handle by apologizing to Netflix twitter followers, address the negativity by devising efficient measures, and responding to the negative tweets in an informed and respectable manner. It can also hire a PR consultant to advice on the best ways of addressing the online negativity. Furthermore, Netflix management might consider other business actions like seeking for professional advice on business operations, organizational change, and customer relations. The company can also engage in positive online and broadcast advertisement. Sandoval, G 2012, Netflixs lost year: The inside story of the price-hike train wreck, retrieved

The Evolution of Terrorism Essay Example | Topics and Well Written Essays - 1250 words

The Evolution of Terrorism - Essay Example This is partly because of the changing historical elements of terrorism, especially the exercise of terror by perpetrators within a certain political and social setting. This essay identifies the significant historical elements of terrorism and how they have evolved since the attacks of 2001. The 9/11 attacks on the Pentagon and the World Trade Center revealed that the historical elements of terrorism had drastically transformed. Nowadays, terrorists are involved in a spate of mass murder and suicide across the globe. In the past it had been reasonable to think that there were boundaries that terrorists would not dare go beyond. After the large number of casualties on the 11th of September 2001, it was clear that there are terrorist groups that would dare break boundaries. Terrorism in the past was different from that after 9/11. The history of terrorism is not only Middle Eastern but also European, and not only religious but also nonreligious. However, there are several common elements that can be identified in the evolution of the elements of terrorism. The 9/11 attacks were a threatening new turn in an ancient tale of obsession with political violence and terror. The term ‘terrorism’ became part of the European vocabulary after the 1789 French Revolution. In the initial revolutionary period, it was mainly through violence and terror that the French governments attempted to force their revolutionary new order onto the hesitant masses. Consequently, the original definition of ‘terrorism’ was ‘rule of terror’ (Coaty 9). Such definition works as a powerful message that terror is usually at its most violent when exercised by dictatorial regimes against their own citizenry. However, in the 19th century, terrorism went through a historic evolution, becoming linked, as it remains until now, to nongovernmental organizations.

Answers question based on case study Example | Topics and Well Written Essays - 500 words

Answers question based on - Case Study Example Card is done using digital signatures that accurately verifies whether a certain user has an existing electronic document (Farhoomand & McCauley, 2008, p. 6). TradeCard is very strict never to disclose private information, confidential transaction data, or business details to external parties without permission from the users. Members’ personal identifiable information and confidential transaction data are only shared with other participating business partners and with TradeCard’s coalition partners. TradeCard uses a Global secure site that ensures the client browsers are highly confidential. The server certificates in this site have a strong (a 128-bit) encryption on all transactions between a client’s browser and TradeCard system servers (Farhoomand & McCauley, 2008, p. 7). Data integrity in any transaction is very important to people involved. That is the reason TradeCard system provides a high-level of assurance that unauthorized person cannot alter any data in a transaction. Digital signatures protect integrity of user’s documents in the system. The Global site system can prove the integrity of a document in future by passing the document information and public key into a digital signature verification algorithm. In case of any type of data manipulation, the verification process will be unsuccessful (Farhoomand & McCauley, 2008, p. 11). In its effort to provide secure means of conducting global transactions, beside from the strict application procedures and verifications followed via Thomas Cook and Coface, TradeCard has created a complex security system. The architecture of the system has three built levels of security; these are, 2-factor user authentication, server authentication, and digital signatures The Global Secure Site Certificate secures TradeCard system, where by the Secure site ID ensures the user’s browser is encrypted with the communications encryption of 128 bit for US web browser and 40 bit for an exportable Web browser. Each

Technological determinism Essay Example | Topics and Well Written Essays - 2000 words

Technological determinism - Essay Example In relation to this, the notion of technological determinism is referred to the belief that new technology will certainly lead to a cultural as well as social change which further seeks to ensure certain developments in the media and technology dimensions within the society on a whole (O'Loughlin, 2010). Based on this understanding, the paper will provide an insight on how a particular technology is responsible for any sort of cultural and social change. Technological Determinism Theoretically, technological determinism is described as an idiom that depicts how the evolution of technologies influence change in the standard of living of human beings. It is often described as among the most important aspects that positively impact the overall society. Technological determinism is further believed that technological determinism is a media technology that shapes the perceptions of people living in the society and brings significant changes in the way they act and feel. As per this partic ular idiom, technology innovation, with the passing time becomes a bit faded but is well capable to bring considerable changes in the society. Moreover, in the similar context, it is also believed that introduction of any sort of technology in the society influences people to adopt the same which brings changes in their behaviour and eventually alters the overall nature of the society. Stating precisely, technological determinism addresses the impact of different technologies on the overall functioning of the society (McLuhan, 2010). Arguments in Support of Technology and its Impacts on Culture and Society Undoubtedly, technology has driven some significant changes in the society and the culture of the modern day scenario. It has to be mentioned that the impacts of technology in the society can be both negative and positive. Contextually, when assessing the societal and cultural impressions led by technology innovations, the role of mass communication and telecommunication can be ob served apparently imposing positive changes within the society and culture. Taking into account the effects of mass communication and telecommunication technologies, it can be justifiably argued that technology is quite a powerful prospect which is well capable of influencing the lifestyle preferences and beliefs of people and the society at large with a wider prospect for exchanging thoughts and stimulating cultural diversity (O'Loughlin, 2010). Effects of Mass Communication on Society and Culture Mass communication is the overall blend of technologies such as radio, television, newspaper, films and advertising among others. After the evolution of these technologies, a significant change had been observed in the behaviour and standard of living of people which eventually impacted the culture and the society at large irrespective of geographical limits and cultural variances. The introduction of these technologies in the society further allowed people to experience or perform tasks that would had otherwise been stated as unimaginable. For instance, since its innovation and with

Generic Business Strategies and Advantage of Tourist Companies Statistics Project

Generic Business Strategies and Advantage of Tourist Companies - Statistics Project Example In business research, multiple regression is applied for two main purposes that are closely related. The first purpose it for prediction of relationships. When using it for this purpose the researcher seeks to find the linear combination of a set of predictor variables that give the best estimates for a dependent variable across a number of different observations (Franses and Paap, 2004). The accuracy of prediction of the multiple regressions model is measured by the magnitude of R2 as well as the statistical significance of the entire model. On the other hand, if the prediction provided by the model is statistically significant overall, then multiple regression analysis is used to draw conclusions about all the individual predictor/independent variables (Wei, 2006). Basically, the statistics obtained from multiple regression models are applied in testing the hypotheses regarding the effects of individual independent variables on the dependent variable (Cryer and Chan, 2008). Â  Multiple regression has been basically described as a statistical technique that allows a researcher to predict an entity’s score on one variable on the basis of its scores on several other variables (Mason and Perreault, 2001). The variable on which the score is being predicted is referred to as the dependent variables while the others are the predictor variables. In this exercise, multiple regressions are applied in the measurement of the relationship between generic business strategies and competitive advantage in tourist companies. In this case, competitive advantage is the dependent variable while the predictor variables consist of three major factors including cost leadership strategy, differentiation strategy, and focus strategy.

Globalisation of Higher Education Essay Example for Free

Globalisation of Higher Education Essay The term ‘globalization’ means integration of economies and societies through cross country flow of information, ideas, technologies, goods, services, capital, finance and people. Globalization is a process, which has affected many areas of human life, one of those being education. The effect of globalization on education bring rapid developments in technology and communications are foreseeing changes within learning system across the world as ideas, values and knowledge, changing the roles of students and teachers, and producing a shift in society from industrialization towards an nformation- based society. Globalization has a multi- dimensional impact on the system of education. It promotes new tools and techniques in this area like E- Learning, flexible learning, distance education programs and overseas training. The globalization of education is shaping young children of a country into ‘global citizens with a broad range of skills and knowledge to apply to a competitive information based society. Globalization also facilitates international collaboration and cross- cultural exchange. Globalization of higher education is a major concern for all societies. As the essential driving force of economic, social and human development, education is at the heart of the change that is dramatically affecting our world in the areas of science, technology, economic and culture. This paper will analyze the positive and negative impact of globalization on Higher education for developing countries. Effective education system is the foundation of opportunities to lead a decent life. One should ensure that all Children should have adequate access to education at all income level. The paper argues that education is a core element of society. The basic cause of global inequality is due to the difference in opportunities in education between different countries. People can only contribute and benefit from globalization if they are endowed with knowledge, skills, and values and with the capabilities and rights needed to pursue their basic likelihoods. The accuracy of the analysis is dependent upon the accuracy of the data reported by various people of the country. The result of this study will help all the sectors of the society to understand better, the culture, values and education system of other countries and facilitates its adoption. Educators can also use this result to bring the changes in their areas if necessary. Introduction The term â€Å"Globalization† represents the international system that is shaping most societies today. Globalization is a process by which many areas of human life such as economies, societies, politics, business and cultures have been affected around the world. One of these areas being education. The term ‘globalization’ means integration of economies and societies through cross country flows of information, ideas, technologies, goods, services, capital, finance and people. It s characterized by an accelerated flow of trade, capital and information as well as mobility of individuals, across geographical borders. It reflect comprehensive level of interaction than that has occurred in the past, suggesting something beyond the work â€Å"international†. Globalization means more competition, not just with other companies or institutions in the same city or the same region. Globalization also means that national borders do not limit a nation’s investment, production, innovation and education. Therefore, the term â€Å"globalization† has acquired many emotive commutations. At one extreme, globalization is seen as an irresistible and benign force for delivering economic prosperity to people throughout the world. At the other, it is blamed as a source of all contemporary ills. However, while the theory of globalization is relatively new, the process is not. Roberson (1992) further states that globalization was initially discussed from economic perspectives, but soon after it became a topic for discussions among intellectuals from cultural perspectives as well. According to Giddens â€Å"Globalization the dialectic of homogenization and heterogenization† (1991. p22). In other words, globalization, by intensifying the interconnectedness among different people, things and ideas, homogenizes the world and yet at the same time, the world becomes heterogenized as people are more aware of differences due to the increasing proximity with differences under a globalize world (Giddens, 1991 ). The notion of the world community being transformed into a global village, as introduced in 1960 by Marshall Mc Luhan in an influential book about her newly shared experience of mass media, was likely to be the first expression of the contemporary concept of globalization. Cited in Epstein, 2002). After 1980, accounts of globalization focused on a professed tendency of societies to converge in becoming modern, described initially by Clark Kerr and colleagues as the emergence of industrial man (cited in Robertson, 1992). One critical issue that emerges from all of these restructuring processes is the central role of Knowledge, education and learning for the success of the Global Information Society (GIS) and global information economy. Globalization impacts all aspects of society. Higher education may and business contents seem particularly influenced by them. In the twentieth century, may developing countries have xperienced growth in the educational facilities available to them due to the entry of institution from the west. Some believe that this process is an invaluable opportunity for the people of the developing counties to increase their skills and standard of education. Other fear that it is merely a modern version of cultural imperialism that will lead to the creation of a universal, ultimately western society. People can only contribute and benefit from globalization if they endowed with knowledge, skills and with capabilities and rights needed to pursue their basic livelihoods. They need employment and incomes, and a healthy environment. These are the essential conditions with empower them to participate fully as citizens in their local, national and global communities. Education is a major concern for all societies. As the foundation and essential driving force of economic, social and human development, education is at the heart of the change that is dramatically affecting our world in the areas of science, technology, economics and culture. Steven Schwartz (http:// www. Ssn.. flinders. edu. u) believed that â€Å"Education, where possible, hould be integrated into the private sector because ‘higher education is increasingly and international enterprise’ and thus will increasingly be pressured and drawn into deregulation and privatization. † This paper analyses the effect of globalization on higher education and also discusses about the impact of globalization on higher education, various opportunities and challenges on the society. Imp act of Globalization of Higher Education. Education is undergoing constant changes under the effects of globalization. The effects of Globalization on education bring rapid developments in technology and communications are oreseeing changes with in school system across the world as ideas, values and knowledge, changing the role of students and teachers, and producing a shift in society from industrialization towards and information- based society. It reflects the effect on culture and brings about a new form of cultural imperialism. It brings rapid development in technology and communications are foreseeing changes within school system across the world as ideas, values and knowledge. The rise of a global society, driven by technology and communication development are shaping hildren, the future citizens of the world into ‘ global citizens’, intelligent people with a broad range of skills and knowledge to apply to a competitive. , information based society. The future of countries often lies with in their ability to compete in a global market where industrial based economies are giving way to knowledge based industries, realizing the importance of â€Å"knowledge skills and the intellectual capacity to meet the challenges of accelerated change and uncertainty†. Education is becoming a lifelong learning and training process, developing ransferable skills and knowledge that can be applied to competitive markets where knowledge and information is being trades as a commodity. Although globalization seems to be unavoidable to many counties and numerous initiative and efforts have been made to adapt to it with aims at taking the opportunities created from it to develop their societies and people, in recent years there are also increasing international concerns with the dangerous impacts of globalization on digenous and national developments. Various social movements have been initiated against the threats of globalization particularly in eveloping countries. The negative impacts of globalization include various types of economic, political, and cultural colonization by advanced countries on those developing and under- developed countries. In evitable, how to maximize the opportunities and benefits from globalization to support local developments and reduce the threats and negative impacts of globalization will be the major concerns of developing countries. Opportunities of globalization of higher education Knowledge is the driving forces in the rapidly changing globalize economy and society. Quantity nd quality of specialized human resources determine their competence in the global market. Emergence of knowledge results in both challenges and opportunities. It is well known that the growth of the global economy has increased opportunities for those countries with good levels of education. Globalization has a multi-dimensional impact on the system of education. It promotes new tools and techniques in these areas like- E- learning, flexible learning, distance educational programme and overseas training. The introduction of technology into the classroom is changing the nature f delivering education to the students is gradually giving way to a new form of electronic literacy , more programs and education materials are made available in electronic form. Teachers are preparing lectures in the electronic form and even students are presenting assignments and giving papers in the electronic form. The blackboards have been replaced by the LCD’s. The chalk has been replaced by the pointers and the power point presentations. Books have been replaced by compact discs. Even grades and the exams are gradually becoming available through electronic means and notebooks are replaced by laptops. Now the students do not have to carry heavy bags to the classrooms. Even the students can be examined through computer managed learning system and do tutorials exercises on a computer rather than in the classroom. Even, the technology has given the opportunity to deliver the material through electronic source i. e. via power point presentation and even the notes can be distributed to the students via electronic mail. With such changes and the emergence of video conferencing and the internet, the barriers of distance are being broken down at a rapid rate, due to the key aspect of globalization. Students and adults or in other works each and every person can now learn in variety of ways and there is no longer any need to be physically present in the education institutions in order to learn. The material is becoming readily available over internet, through video conferencing and tape recordings. Teacher can deliver the lecture to the whole class with the help of video conferencing without being physically present in the class. Now, the student of can get the education from any part of the world without traveling over there. The person can stay in his /her own country and et the education of which country he/ she wishes without going over there. Students can learn any time and at any place. Anyone can maintain libraries of texts, images computer software and other forms of data, anywhere at any time. The rapid growth of television services, with their immense influence as media of mass communication, has been very relevant in the technological shift. Other larger contribution to this shift includes the transistor and space satellites. Communication and information based technology over the years is the internet. This is a massive network of computers located hroughout the world. Developments in the delivery of education is allowing for individuals to explore new areas of learning and thinking that could not be done with pen and paper. They are discovering knowledge through inquiry and experimentation rather than memorizing facts in a teacher dominated classroom setting. Another opportunity of international trade leads to allocation of resources that is consistent with comparative advantage. Globalization results in specialization which enhances productivity. Thus, the international trade, in general, is beneficial and that restrictive trade practices impede rowth. That’s why many off the emerging economies, which originally depended on a growth model of import substitution, have moved over to a policy of outward orientation. Globalization of higher eduction also gives the opportunity in movement of capital. Capital is a key factor of production. Capital flows across countries have played an important role in enhancing the production base. Without capital any type of economic activity is not possible. Capital mobility enables the total saving of the world to be distributed among countries which have the highest investment potential. Emergence of strong capital market has been one of the important features of the current process of globalization while the growth in capital and foreign exchange markets have facilitated the transfer of resources across borders, the gross turnover in foreign exchange markets has been extremely large. The internationalization of higher education can be linked to various internal and external changes in the international system. Externally, there have been changes in the labor market, which have resulted in calls for more knowledge and skilled workers and workers with deeper nderstandings of languages, cultures and business methods from all over the world. â€Å"Modern education is almost exclusively focused on preparing children for an urban future. † Challenges of globalization of higher education No doubts, higher education has attained a key position in the knowledge society under globalize economy. However, the challenges faced are immense and far- reaching. Its impact on the clientele via, individuals, institutions, systems and societies are not only not clear but also not comprprehentible at this moment unless it is viewed in the context of various other factors that re simultaneously operating on the higher education system. Some agrees that the rapid cross national flows of people, goods , capital and information may dissolve the nation states, push institutions( university is the one) into a common mould where as others disagree. It is assumed that globalization promises dramatic and rewarding change to the higher education system, of societies, which are relatively stable in their political, social and institutional make up, while for the will performing higher education system. It is also true that globalization has given the dvanced economies a huge advantage as they had made enough preparation prior to its launching while others are caught in the trap without any preparation. Integration into world economy today’s implies not only mastery of traditional knowledge but also the capacity to acquire the new skills required by a knowledge society. It is therefore evident that an unequal sharing of the new communication and information technologies only serves to reinforce existing inequalities. While education deficits are obviously greater in developing countries, this is a major issue in developed countries as well. In many industrialized countries there is a persistent problem of illiteracy and low skills, which is and important source of social exclusion. Unequal access to education also fuels growing wage inequality and worsen the income distribution. The uneducated and unskilled in industrialized counties face sever disadvantage in an increasingly competitive global market. However, the provision of both primary and secondary schooling increased during the 90’s across the globe, but progress is inadequate and hides the differences between counties and regions. There are many evidences that the more rapid progress is possible if the political will nd the resources exists, in high and low income countries alike. The increase in poverty in the world is the most tragic phenomenon in this era of abundance. It is the cause of marginal and the exclusion of increasingly bigger groups of the world population and in particular, affects children, the young and women. As a consequence, we see the development of cultures of poverty and marginalization that lock the same people into the cycle of poverty and reinforce their exclusion. But it is still the inequality with regards to knowledge that constitutes one of the biggest challenges of our societies. The traditional raw materials and non renewable natural resources under threat of extinction no longer occupy the most important place in the process of production and development . It is knowledge in itself that has become one of the key resources of economic growth. The introduction of technology is also becoming a challenge to the society. As the implementation of technology and communication to be successful and to educate a society, both the students and teachers need to be technologically literate. Communication technology is offering new challenges for students of all abilities as they can discuss issues of concern with heir fellow students from around the world. A shift in education is becoming evident where more responsibility is being placed on the individual for his or her learning, instead of solely on the teacher. Subsequently, the teachers themselves also need to be highly technologically literate, needing the competence and confidence to prepare students for a global information society. Just because of technology and communication seems to be creating in human life between the ‘haves’ and the ‘have nots’ resulting in a bifurcated society of those who can afford such information technology and those who can’t. so too does globalization. While education institutions in western societies are embracing technology, developing countries are once again left behind, too weak and fragile to implement development programs for education, let alone introduce technology as well. There are severe limitations in delivering basic services. A lack of infrastructure and funding makes it difficult to implement any technological and communication advancements. However, despite differences in economy, political, cultures and society, second and third worlds have adopted educational ideals from western thought and are anxious to appear odern and therefore promote education as a symbol of modernity and development to their own population and the foreign countries. The spread of education internationally, as a result of globalization, has clearly had effects on Cultures worldwide. Now the sources of wealth come from knowledge and communication instead of natural resources and physical labour, which once characterized the United States as a n industrial society. This is a global rather than a national economy. The new economy puts a premium on intellectual capital and the people who produce it. This means that the demand for igher education is expanding dramatically. Education is needed throughout a lifetime, and the marketplace for that education is international. This growth makes education appealing to the private sector. Educational institutions have reacted by becoming more market oriented. Due to this increasing free trade around the globe- to end protection in many sectors so that there is more competition and privatization, education is increasingly being drawn into this global capitalist competition. The internationalization of education has become one of the key themes of ducational policy and planning in the 1990’s and the integration of worldwide capital and labour markets; educators are being forced to respond to a new set of challenges. The demographics of higher education have changed substantially. Less than one fifth of today’s college students meet the traditional stereotype of attending school full time. For the new majority of students, higher education is not as central to their lives as it was for previous generations of students. Research shows they want a very different relationship with their college than students have historically had. They are unwilling to pay for activities and services they do not use. Higher education is being subjected to greater criticism than in the past on issues varying from low productivity and higher cost to the quality of leadership and the inadequacy of technology use. This is an invitation to a private sector that rightly or wrongly sees higher education as the next health care industry. Another challenge is of currency trade. Currency trade has become an end in itself. However, the volatility in the foreign exchange has created often times panic situations. The most recent xample of this was the East Asian crisis. Contagion of financial crises is a worrying phenomenon. When one country faces a crisis, it affects others. It is not as if financial crises are solely caused by foreign exchange traders. Another, major concern is to deliver world class education with updated curriculum and practical exposure. This is possible only by attracting talented and experienced persons in to academics. At present it is difficult to assess not only the nature and dimensions of globalization, but also what it means to the field of education. A few educational researchers have attempted to made onnections between the several dimensions of globalization and the policies of education. Globalization of Higher Education in India India is also following the global phenomenon. As part of globalization, the economic reform packages were introduced in India in the beginning of 1991. These reform packages imposed a heavy compression on the public budgets on education sector, more specifically so on higher education. This has trickled down to public expenditure on education in general, and higher education in particular. Indian government and Indian corporate sector has recognized the importance of management ducation in the ganging global scenario. Today under the reforming economic conditions, integration of the Indian economy with world economy presupposes efficiency and competitiveness in the domestic front as well as in the international arena. As the process of globalization is technology-driven, and knowledge driven, the very success of economic reform policies critically depends upon the competence of human capital. But, what is observed is the reverse. Even within the education sector, relative priority assigned to higher education has been on the decline. It is to be realized that higher education institutions lay an important role insetting the academic standard for primary and secondary education. They are also responsible for not only providing the specialized human capital in order to corner the gains from globalization, but also for training inside the country, provide policy advice, etc. Globalization is expected to have a positive influence on the volume, quality an spread of knowledge through increased interaction among the various states. Today our education system is strong enough but central and state governments should change their roles with in the education system, re- inventing them as facilitating supervisory rganizations. Teacher training, infrastructure and syllabuses need to be urgently upgraded. Industry should come forward to share experience with students and to offer more opportunities for live projects. Commercial institutions offering specialized education have come up everywhere. In view of globalization many corporate universities, both foreign and Indian, are encroaching upon our government institutions. Our Institutes like IIM’S and IIT’S have produced world class professionals. These institutes imparts quality education as per industry expectations and give due importance to institute Industry interface. Under the new scenario, Government – Private partnership is becoming important in Management Education. Now India is a transforming country. We are near to achieve status of developed nation. The demand for higher education has been growing rapidly with comparatively faster growth in enrolment in higher educational institutions than the growth in number of higher educational institutions. The growth rates are doubled among the students enrolled in post- graduate and research, while the number of institutions for post –graduate and research studies has grown at a slower rate in 1990’s than in 1980’s. India is witnessing new era in the field of Management Education. Many Corporate groups like Reliance, Nirma, Tata, Sterlite etc have promoted Management Institutes. Some reputed foreign universities are also coming to India. But government should issue some guidelines so that fees structure remains with in certain limit and those who are from economically poor background have same opportunity. Conclusion Globalization has had many obvious effects on educational technology and communication systems change the way education is delivered as well as roles played by both teachers and tudents. The development of this technology is facilitating the transition from an industrial based society to an information-based one. At the same time, there is a dark side to globalization and to the very openness of the new information systems. While the richest countries grow richer, the poor are becoming poorer. Income, information and education gaps between the rich and the poor are widening not narrowing: economic crises, trade imbalances and structural adjustments have precipitated a moral crisis in many countries, tearing the basic social and ultural fabric of many families and communities apart, resulting in increasing youth unemployment , suicide, violence, racism and drug abuse and anti social behavior form schools. In the 21st century, education systems face the dual challenge of equipping students with the new knowledge, skills and values needed to be competitive in a global market while at the same time producing graduates who are responsible adults, good citizens both of their country and of the world. Thus, globalization challenges us to rethink not only how much education is needed but also its ultimate purposes.