A winning marketing campaign Essay Example | Topics and Well Written Essays - 1250 words

A winning marketing campaign - Essay Example With its headquarters in Spain, Zara has managed to establish stores in over 80 countries a clear indication of how big their fashion reach is. From 2007, Zara stores have embraced wide range of men, women and kids clothing each divided into various categories such as upper garment, lower garment, cosmetics, shoes, complement among many new arrivals (ZARA). Following the emerging trend with regards to men’s collection, Zara will be launching a new collection of jackets for men. Fitting the 7p’s of marketing as well as an effective promotional strategy a winning marketing campaign for the new product will be embraced by the marketing team with an aim of creating awareness of its launch and producing the anticipated profits for the brand. Focusing on three key objectives which are, presenting the relevant information for the new product to be launched, increasing the demand for the product and differentiating the product from other brands, the best promotional tools to be used will be advertising and public relations. Advertising is referred to as a form of paid promotional tool whereby a non-personal communication is used in order to reach the targeted audience (Hackley, 2010). For an organization that operates on a global platform advertising is a significant promotional tool as it creates awareness of the products much faster. The benefits of using advertising are numerous. To start with advertising promotes wider coverage depending on the medium used, it promotes a better branding perception, it offers an efficient audience engagement and also it is informative (Masterson, 2010). In this case as the marketing team, we will use the internet, newspapers, magazines, television and also billboard posters in the brand countries bases in order to inform and persuade the men customers, who are the targeted audience for the new collection. The internet

Environmental Science in Todays World Essay Example for Free

Environmental Science in Todays World Essay Humans so dominate today’s world that there is no ecosystem on earth that has not been influenced to a greater or lesser degree of human activities. And, as long as humans remain on earth, such influence will not end. Sustainability will depend on learning to channel our efforts so that we play a positive supporting role as opposed to a destructive role toward ecosystems (Nebel Wright, 1993). Environmental risk is a reality of today’s world. The seemingly endless supply of synthetic chemicals, consumer goods, energy, and waste create new risks through chemical contamination, pollution, and environmental degradation. Environmental disasters such as chemical spills or explosions threaten millions of people living in the vicinity of manufacturing or storage facilities. The uncertain risks of global warming and ozone depletion loom ahead. A central factor of environmental risk is that it is usually involuntary. People do not choose to ingest chemical pollutants such as pesticides or industrial solvents in their food and water, to undergo workplace exposures to dangerous chemicals, to breathe polluted air, or to experience radiation exposure from nuclear fallout or faulty nuclear power plants. These environmental risks pose a unique problem to regulators charged with protecting the public health. Limited information may be available on the health effects of these risks. Consequently, in an effort to protect the public’s health, various government agencies study these potential hazards to determine the level of risk they pose. This effort to understand these risks, and to quantify their impact on human health, is the field of risk analysis (Moore, 2002). The scale of human occupation and transformation of the environment is now truly global. The adverse health effects of this ignorance may have been limited, as the environmental damage was on a local scale. However, in today’s world our activities are having an impact at a global scale, and global environmental change will become a major theme in public health research, social policy and development, and political advocacy in the 21st century. The conceptualization of the environment as a global public good for health should go some way not only in increasing an appreciation for this heritage and dependency, but should also enhance the interface between research and policy. This increased awareness and interface between key stakeholders might lead to effective action to ensure a sustainable future for current and future generations (Hester Harrison, 2002).

To the Editor :: Weapons Mass Destruction War Essays

To the Editor There is [I1] no proof of weapons of weapons of mass destruction, and little substantial evidence that Saddam Hussein Supported Al Qaeda. For the last year and one half, George W. Bush and his administration have told us about Iraq’s vast production of biological weapons and how Iraq was supporting Al Qaeda, but where’s the proof. [I2] The two main reasons the United States invaded Iraq were because, of stock piles of weapons and Saddam Hussein's link to Al Qaeda . Let’s start with the weapons of mass destruction. There were [I3] several satellite photos showing buildings that were suspected to be making chemicals for germ warfare and other various chemical weapons. These photos show only buildings and no other proof that Iraq was making these bombs. The U.S. still had the United Nations weapons inspectors investigate these findings and report them to the Security Council. The U.N.’s Chief weapons inspector Hans Blix Reported there was not significant evidence from ariel photos to prove there were any chemical weapons. Hans Blix said himself, â€Å"If I had solid evidence that Iraq retained weapons of mass destruction or were constructing such weapons I would have taken it to the Security Council.† Shortly after these findings were reported, President Bush prepared a speech accusing Baghdad of building such weapons. This shows before the U.S. even went to war in Iraq , there was little to no evidence to i nvade Iraq, at least because of weapons of mass destruction. [I4] To this date, the U.S. has not found any substantial evidence to support it’s [I5] actions in Iraq. In April of 2003 shortly after the invasion started, semi trailers were seized near Baghdad. The trailers were suspected to be portable labs to produce biological warfare agents. The trailers and their contents were soon tested to see weather they had any of the five main biological warfare agents. All tests were returned negative of these chemical agents. As this shows, there is [I6] no proof of weapons of mass destruction, even after the U.S. had invaded and occupied Iraq for the last year and a half.

Early Sartre: Unsatisfactory Account of Alterity :: Philosophy Philosophical Essays

Early Sartre: Unsatisfactory Account of Alterity ABSTRACT: This paper critically examines the way in which Sartre dealt with the problem of alterity in his early works, proposing that Sartre presented an unsatisfactory account of alterity in his first philosophical work entitled The Transcendence of the Ego, though his study of imagination offers ample opportunities to re-examine the question of alterity and to arrive at a more adequate formulation of the way in which the self relates to the other. I therefore begin by demonstrating that the Transcendence of the Ego perpetuates the Cartesian tradition where the self is defined primarily in terms of thinking-that is, self-consciousness and immanence. Next, I turn to the Sartrean Psychology of Imagination to find another way of conceptualizing the problem. I inquire into his general theory of the imaginary consciousness defined as a 'picture consciousness' and argue that it reduces the alterity of the imaginary object to sheer absence. As such, the theory of imagination does not allo w us to bring the fundamental character of alterity to light. Still, we uncover a more adequate way of dealing with alterity in the context of the imaginary life. I show that the notion of the 'picture itself' allows us to conceptualize alterity as the radical withdrawal of the other. Finally, I make evident that the imaginary subject is necessarily divided between itself and itself as another and due to that internal split, can grasp the alterity of another person. The first properly philosophical work written by Sartre-The Transcendence of the Ego (1) -is an investigation into the problem of otherness, of alterity or-to use Sartre's terminology-of transcendence. Sartre develops the notion of transcendence in a radical opposition to that of immanence i. e. of a uniform and homogenous sameness. His ultimate aim is to arrive at the notion of immanence purified of any transcendent elements and to use that notion as a clue for his definition of subjectivity. That is to say, to the question: "What am I?" Sartre would reply: "I am an immanence without transcendence. I am a pure stream of consciousness without any contents. I am an absolute transparency without opacity. I am no more than the temporal unity of my life-which means-a pure self-contained flow that no alien element can interrupt or contaminate". The idea of pure self-transparent subjectivity has a long history behind it. It originated in the philosophy of Descartes and was further developed by Husserl.

Bob chuck close

Bob is a piece of artwork created by chuck close in 1970 in the united states. A synthetic polymer white and black painting on canvas. Let is one of the one of series of eight large black and white portraits that Close painted between 1967 and 1970. THe subject if this painting is Robert Israel one of the CLose's friend, a new York based opera designer Chuck Close uses a girding technique . THe effect of this technique Is that the artwork almost looks exactly as the original. He took a photo of Robert and then grid the Image to then copy on the canvas. He uses black planting applied with an allures to lulled up dark tones.The airbrushing helped to blend two or more colors on the planting In a seamless way. IT makes softly define edge colors I will be using the formal analytical frame work to analyze the artwork â€Å"Bob† by Chuck Close created In 1970. I will be analyzing the artwork using the elements and principles of design, looking at the techniques he has used to create the artwork, exploring what type of style he has used and any metaphors and symbols he may have used in his artwork. The elements and principles have been applied to this artwork by using elements ND principles like tone, emphasis, contrast, form, texture and focal point.Close uses tone to create a dark shade in his artwork, this helps make the artwork seem more realistic. Contrast is a large part of this artwork; it shows the realism in the artwork by having the black on white in different parts of the artwork. The texture of the artwork seems smooth; we can easily see the smoothness of the skin because of the tone and emphasis of the lines in the artwork. The focal point of the image is around his eyes and glasses. The technique that Close uses is a girding technique. The wayClose goes about with his technique is that he will find a photo that he has taken and then will grid the image and then transfer that over to another piece of paper or whatever he chooses to work on. The effe ct of this technique is that the artwork almost looks exactly the same as the original photo. The artist was trying to portray a general image of himself. The processes the artist has used to create the artwork are using a camera to capture the image he wants to draw and then grinding the image to blow it up and draw it. The Influence of Close's work is to make photo realistic artworks.The artwork Is realistic. What the artist has done with his technique Is that he has taken photography to the next step by actually drawing the Image In an exact copy of what he had with the image. The artist hasn't used any symbols or metaphors In this Image, the only symbol that I could figure that would be classed as a symbol would be the fact that the artwork Is photo realistic. In the artwork â€Å"Bob† by Chuck Close, we see a range of elements and principles of art, such as tone, emphasis and texture. Due to his grinding technique, It has allowed him to make his artwork to seem realistic .HIS style of photo realism allows him to use the elements and principles to create this type of artwork. Bob chuck close By karakas Chuck Close uses a girding technique . THe effect of this technique is that the artwork image to then copy on the canvas. He uses black painting applied with an airbus to build up dark tones. The airbrushing helped to blend two or more colors on the painting in a seamless way. IT makes softly define edge colors I will be using the formal analytical frame work to analyze the artwork â€Å"Bob† by Chuck Close created in The influence of Close's work is to make photo realistic artworks.

Damn the Fates - the question of Free Will.

Damn the Fates - the question of Free Will. D.T. Suzuki, a renowned expert on Zen Buddhism, called attention to the topic of free will in one of his lectures by stating that it was the battle of 'God versus Man, Man versus God, God versus Nature, Nature versus God, Man versus Nature, Nature versus Man1.' These six battles constitute an ultimately greater battle: the battle of free will versus determinism. Free will is that ability for a human being to make decisions as to what life he or she would like to lead and have the freedom to live according to their own means and thus choose their own destiny; determinism is the circumstance of a higher being ordaining a man's life from the day he was born until the day he dies. Free will is in itself a far-reaching ideal that exemplifies the essence of what mankind could be when he determines his own fate. But with determinism, a man has a predetermined destiny and fate that absolutely cannot be altered by the man himself.Oedipus slaying the sphinx. Attic red-figured leky...Yet, it ha s been the desire of man to avoid the perils that his fate holds and thus he unceasingly attempts to thwart fate and the will of the divine.. Within the principle of determinism, this outright contention to divine mandate is blasphemous and considered sin. This ideal itself, and the whole concept of determinism, is quite common in the workings of Greek and Classical literature. A manifest example of this was the infamous Oedipus of The Theban Plays, a man who tried to defy fate, and therefore sinned.The logic of Oedipus' transgression is actually quite obvious, and Oedipus' father, King Laius, also has an analogous methodology and transgression. They both had unfortunate destinies: Laius was destined to be killed by his own son, and Oedipus was destined to kill...

Given time Stolypins work might have saved Tsarism Essays

Given time Stolypins work might have saved Tsarism Essays Given time Stolypins work might have saved Tsarism Paper Given time Stolypins work might have saved Tsarism Paper The 1905 revolution showed that the social and economic structure of Russia was changing; this would necessitate a change in the political structure and if it wasnt addressed could destroy Tsarism. The Tsar took this as a warning and began to build on the relationships he had with his people. The October Manifesto of 1905 formalised the change in the relationship between the Tsar and his people. This meant that there was now a Duma in place. After the fall of the first Duma Stolypin was made Prime Minister. His key strategy was no return to absolutism and he used the motto pacification then reform, meaning if he could bring about social stability then social and political reform would soon follow. This would reduce the appeal of Revolutionaries and Tsarism would be saved. The first Duma was introduced by Count Sergei Witte in April 1906. The Duma expected the October manifesto to have changed the way Russian politics were run, however they were disappointed. A large loan from France stopped any chance the Duma might have had of exercising any financial control. The Fundamental Laws were then introduced and they divided the Duma. No law could be passed now without imperial approval, both sides grew bitter and resented each other. Nicholas dissolved the Duma in July 1906 and made Stolypin Prime Minister. Stolypin kept with his uncompromising approach to revolutionaries and he came down heavily on armed peasant insurrectionists who were protesting about the Duma. He had good reason to act like this as a social revolutionary bomb has blew up his house, injuring his daughter, killing 27 others but missing him. : The harshness of Stolypins response can be gauged from the term which was used for the hangmans noose- Stolypins Necktie. This was used right up to April 1907. The British ambassador stated about Russia public opinion is not as revolutionary as it was a year ago. By using methods which he saw fit Stolypin had secured social stability and was now ready to begin political reform. The second Duma was introduced in February 1907 and lasted only until June 1907, it was a complete disaster. It proposed nothing constructive looking only at civil rights, policing and improvement in workers conditions. Members of the Second Duma however were now prepared to work with the Tsar so consequently it was dissolved. Stolypin realised that if Tsarism was to be saved a Duma had to be created that was willing to work with him. In November 1907 the 3rd Duma came into being. This Duma was put together by Stolypin and Octobrists dominated most of the seats. However their 154 seats feel short of the 222 which were required do they had to combine with the Kadets and create a working majority. This was the first successful Duma to have been created in Russia and this meant a peaceful period in Russian History. Having secured a working majority, Stolypin set about Reforming Russia. Stolypins overall aim was to establish a modern constitutional Russian state and rural reforms were necessary to achieve this goal. Stolypin introduced the land law in November 1906 which was passed by decree but not approved by the Duma until June 1910. Redemption payments were abolished in January 1907 and there was an extension of credit through Peasant land Bank- this issued loans to allow peasants to purchase more land. Crowned state lands were to be made available for this purpose and as a result peasant holdings increased. Stolypin also encouraged peasants to leave commune and become private landowners. This would create a group of private proprietors with a vested interest in maintaining a regime who would hold their revolutionary neighbours in check. Furthermore a resettlement programme was organised to move peasants out of the overcrowded areas of central Russia. During the period 1906 to 1913, three million peasants moved to Siberia and central Asia settling on lands which the government had made available. Stolypin hope for stability in rural communities and to increase the efficiency of agriculture. Actually in the short term the countryside was successfully pacified and Russian agriculture did become more efficient. On the negative side he only dealt with 10% of the population increase so he never really solved the problem and the exceptionally good harvests marked peasant discontent. After the agrarian reforms Stolypin moved on to urban reforms to help save Tsarism. He sought to bring peace to the industrial workplace. Between 1907 and 1912 the number of strikes declined and the industrial workforce relatively subdued this however was not due to Stolypins reforms. Although trade unions had been made legal there was no strike fun and activities were restricted. Faith in trade unions declined greatly from 1907 onwards till about 1913. To sum up, the proletariat expanded significantly after 1910 and industrial unrest returned with a vengeance from 1912. This gave Stolypin and the Tsar some more time and helped to save Tsarism. To further delay the downfall of Tsarist autocracy Stolypin looked at the policy of Russification. He was perfectly prepared to accept the distinctive ideas and identities of people within the Russian Empire as long as those same people were prepared to accept their primary identity as Russian. The Russian Nationalists supported Stolypins policy of Russification and to implement it he introduced allegedly democratic reforms which were really anti-nationalist policies, this showed how shrewd that Stolypin really was. He dealt with the National minorities in a reasonably fair way however there was still discontent amongst the people so he could probably have done more. He only found a temporary solution soon everything would fall to pieces once more. Stolypin was keen to eradicate ignorance, which he believed was at the root of Russias social and political distress. He believed that an educated population could supply Russia with the desired workforce. This in turn would improve the Russian economy. In the Duma years pre 1914, expenditure on education quadrupled and literacy increased from 30% in 1900 to 40% in 1914. Given time Stolypins work probably would have saved Tsarism. He successfully stopped all who presented a threat to the Tsar, by introducing Urban and rural reforms. These were also very important in preventing the downfall of Tsarism. However his assassination ended a peaceful transition to a modern constitutional regime. If his assassination had not happened Tsarist authority may have lasted for longer in Russia.