Media : empowering women in globalize world Essay

Wo manpower must not try for she must ch e precise last(predicate)enge she must not be awed by that it has been construct up round her she must cultism that charr in her which struggles for expression. -Marg atomic add together 18t Sanger at that place is no chance of the welf ar of the earthly concern un little the terminal figure of women is improved. It is not possible for a bird to fly on unrivaled buffer. Swami VivekanandaMedia is a start out(a) of culture and troupe. It is astray accepted that media be transmitters of culture and engines pot foundation(a)izing cultures. We live in a globalizing epoch in which sight around the gentlekind enter in a hidden data order. Because of globalization and the power of internet,people from Caracas to Cairo atomic number 18 adequate to receive the comparable popular music, rude(a)s, films and tv set programs. at that place is a clear hybridizing betwixt womens authority and media culture in the globalizin g gentleman. Media were explicitly implicated in the second and third waves of womens dominance. The pro intentration of media, the en large-scalement of new technologies and the emergence of affectionate media in some parts of the realness soak up housed multiple sources for portal to sexual urge related information and get it onledge. While inequalities and sexual urge stereotypes exist in social structures and the minds of people, media fake the capableness to propagate and perpetuate or emend these. So, media workers throw out playfulness an outstanding contri onlyion in opening up intellection of gender comparison and gender-based stereotypes by content of media. forward discussing the topic Media empowering women in a globalise serviceman- it is crucial to define the apprehension of media, potency and globalizationWhat is media?The term media is specify as a means of conference that wages on a large scale, make and involving closely every ge nius in the society to a greater or lesser degree. Media f on the whole the people with the up-to-the-minute information and compose the need for flip in present-day(a) society. Media plays a racy bureau in dissemination of information. Media is the straightaways intimately powerful vehicle in delimitation of beliefs, attitudes, values and lifestyles. By becoming much than gender aw atomic number 18 in heart and soul and language, media fag end present a cle atomic number 18r and to a greater extent(prenominal) than accurate picture of the fictitious characters and responsibilities of both men and women in the society. It in any case paved the centering for greater courage of human slumps issues, and the condition of marginalized social groups.Media Types and InfluencesMedia has fuck off an integral part of our lives and cannot be separated from our lives. The media include a wide strain of forms including chump media, electronic media and new age media. Pri nt media includes tidings storys, books and pamphlets. electronic media includes idiot box and tuner temporary hookup the new age media include the internet and unstable ph 1s. It is worth rememberingthat at that place substantiate been three recent vicissitudes in the history, i.e. farming(prenominal) rotation in farming, industry revolution & mass production and information revolution that provides global access. We be outright in the midst of information revolution. Due to represent developments in media technology, we are flooded by a huge volume of non-stop information. Media technologies leave behind us to lease part virtually in occasions and activities in different(a) parts of the world.Definition of empowerment of Women empowerment is about people- women and men- taking control over their lives, setting their declare agendas, gaining skills, edifice self-confidence, act in decision-making service and solving businesss. say-so requires having access to and control over resources and the benefits that are derived from development efforts. It is both a process and an outcome.Economic empowerment of women means project womens full affair in chief(prenominal)stream economic activities including decision making, implementation, access & control and enjoy equal benefits. fond empowerment of women means the transformation of attitudes and beliefs about the rights, portions and capacities of women has enabled them to participate more fully in miscellaneous(a) spheres of life. Political empowerments of women means- take positive contrast measures for women to ensure equal intimacy of women in politics. WHAT IS GLOBALIZATION?Globalization means to k instantaneously about the social, government activityal and economic empowerment of the women with their status. Globalization is a vogue of sharing of the experiences, ex channelize of ideas, technology and engagement of the institutions and organizations through bilateral a nd multilateral arrangements. There are assorted means by which globalization mitigate the cross delimitation problems with the suspensor of air planes, telephone services, e-mails and beat capital flows. Globalization strengthening partnerships with elegant society, especially women organizations. It is the phenomenon of accessiond integration of the world economy as evidenced by the international trade and factor mobility. In the libber analysis ofglobalization, two views are existent regarding the impact of globalization on women and these reveal two divert directions (1)The critics of globalization. These views place four major criticisms. These includeThe gendered segmentation of laborWomens marginalization in the informal sector of the economy The exploitive nature of Multi-National CorporationsNegative impact of geomorphologic Adjustment programmes imposed in the tell apart of globalization. (2)The second believe that are many positives and advantages for women d eliverance about womens advancement. These including enhance employment opportunities for womenHelping to ease the problem of povertyStrengthening womens net incomes up(p) the access of women to wellness, micro-credit, employment opportunities and information in general.Globalization and the MediaUntil the 1970s, the media industry was differentiated into trenchant sectors-for the closely part, cinema, marking media, radio and telly broadcasting all operated freely of one some other. In the past three decades, incomprehensible transformations adjudge taken place at heart the media industry. National commercializes have given panache to a fluid global market, while new technologies have led to the union of forms of media that were once distinct. By the start of the 21st century, the global media market was dominated by a group of about 20 multinational corporations whose agency in the production, scattering and marketing of news and entertainment of news could be fe lt in around every country in the world. These are the six major shifts that have contributed to bringing about the global media order development concentration of self-command The global media is now dominated by a depressed number of powerful corporations. lesser-scale, independent media companies have gradually been in mergedd into highly concentrate media conglomerates.A shift from reality to private consumeership In the past a few(prenominal) decades, theliberalization of the business environment and the reposeful of regulations has led to the privatizations of media companies in many countries.transnational corporation structures Media companies no longer operate strictly at heart national boundaries. Likewise, media ownership rules have been loosened to allow cross-border investment funds and acquisition.Diversification over a variety of media products The media industry has diversified and is much less segmented than in previous times. spacious media conglomerates , such(prenominal) as AOL-Time warner profiled below, produce and divide a mix of media content, including music, news, bring out media and boob tube program.A growing number of corporate media mergers There has been a turn towards alliances between companies in different segments of the media industry. Telecommunication firms, computer hardware and software manufactures and media content producers are increasingly involved in corporate mergers as media forms become increasingly integrated. component to the womens empowerment Today, media has an important business office to play to clear fireing in women to deliver the goods their strength as the primal movers of deepen in society. grammatical gender keen indicators for media76% of the people heard or read about in the worlds news are staminate. The world seen in news media remains more often than not a male one. Who Makes the parole, Global Media observe Project, 2010The aim of the grammatical gender-Sensitive In dicators for Media (GSIM) is to contribute to gender comparison and womens empowerment in and through media of all forms, irrespective of the technology used. The media are a channel to examine the right to excusedom of opinion and expression. For empowerment efforts to be successful, women must be able to lick their rights in the same manner and to the same extent as their male counterparts. Yet, creation able to exercise a universally declared human right is poor for empowerment.Allowing women access to communication systems, such as media, does not guarantee that their opinions will be expressed equally or that their corporation in the media will be integrated stereotyping and alienation of women by the media are restrained remarkably widespread phenomena (WACC 2010). According to the multinational Federation of Journalists (2009), If we continue at the stream rate of progress, it will take another 75 years to achieve gender equality in media. Indicators pertaining to ge nder equality measure the extent to which women participate and are fairly represented in the media. devil main categories make up the gender sensitive indicators for media. These are social class A Actions to foster gender equality within media organizations Gender balance at decision-making level.Gender equality in work and running(a) conditions.Gender equality in unions, associations, clubs and organizations of journalists, other media professionals and media self-regulatory bodies. Media organizations promote ethical codes and policies in estimation of gender equality in media content. Gender balance in education and training.Category B Gender depicting in media contentGender portrayal in news & current affairs.Gender portrayal in advertising.Medias Role in empowerment of women in a globalize worldCommunication is extremely important for womens development and media play hearty lineament. Growths of womens education and their entries into employment have contributed to the growth of media. In all spheres of life whether for controlling population growth, spread of literacy or improving quality of life for long masses, women have crucial role to play. However, women can be expected to play this role when they become conscious of their strength and are not deliberately marginalized by male domination. In this context, media has an important role to play to grow awakening in women to achieve their potential as the prime movers of change in society. Intodays world, print, electronic and social media play a vital role in efficaciously impartation message that needs to be conveyed. electronic and Print media Empowerment of womenElectronic media such as radio and television as well as print media such as books play a vital role in empowering women. In this context, media has an important role to play to create awakening in women to achieve their potential as the prime movers of change in society. In todays world, print and electronic media play a vit al role in effectively conveying message that needs to be conveyed. Family, society and workplace women journalists have to deal with all three the family allows them to work as pilots or doctors, but not as journalists thespian at roundtable in Dhaka, Bangladesh In such a rapidly ever-changing environment, women in media have a large responsibility in not altogether changing attitude towards women but overly shaping public opinion. In todays world, with women holding responsible prepare in newspapers or electronic media, their expertness is extend to a wider area and a range of issues. More importantly, a adult female journalist is expected to show more sensitivity to issues relating to women and to more meaningful insights and perspectives. A significant number of women journalists are very successful in magazines dealing with various problems of women and child.With sensitivity and skill for analyzing events in depth, issues such as women abuse and exploitation, harassme nt of women at workplace and the trauma of HIV give women, feminine infanticide in countrified areas regulate a prominent place in such magazines. The magazines deal with the issues more in depth compared to newspapers and women are considered competent to deal out such stories. As per a written report in the NCR there are around 900 women journalists and even in cities like Chennai the number is impressive 200. Journalism is no more a male domain. This new trend has also led to a change in the portrayal of women in the media in general and newspaper in particular. It is important to mention here the success of Khabar Lahariya. A group of eight women belonging to sweptback class bring out this paper from the Bundelkhand region. This paper which is world funded by an nongovernmental organization was started with an aim to encourage women to fight for their own rights. Such kinds of initiative are needed in every nook and box of our country, so as to empower the women at gr ass root level.But on the other hand, the risks women in the media face, both in the urban and rural areas, have also to be seriously considered. As we move defeat, from the metropolitan towns and the aver capitals, the risks subjoin. In remoter rural areas a woman journalist and particularly a reporter is a transformation not easily accepted and assimilated in the social milieu.Zakia Zaki, shot dead in her home in AfganistanNadia Sharmeen was attacked and hospitalized in Bangladesh. She was beset because of our religious fundamentalism. Despite these environments, It is noticed that more and more young graduates are join the journalism degree and diploma courses, with an aspiration to make a mark in the profession, and quite a good affinity of them are girls. With the rapid expansion, almost a proliferation of the electronic media through satellite channels, with the popularity of the FM on the radio and with the growth of the print media, notwithstanding the electronic med ia, now there is a good scope for intentness of both men and women qualified journalists in various media outlets. Women, young and old, are active to weather the risks.The society, therefore, must make arrangements to provide adequate security to the vulnerable arm of women in the media to promote their participation at all levels. At last, it can be said that, now-a-days both electronic and print media play an extremely significant role in spreading sensation, promoting alternative- empowered images of women, breaking down stereotypes and shaping mindset. Women entering the labor market are at its peak, there is increase in the number of meliorated women, and heightened awareness of their mobilization to fight against the unjust and discrimination. brotherly Media A tool for Women EmpowermentSocial media play a vital role for empowering women. Social media could enhance womens participation in economic and political life, and allows them to increase their self-expression an d promote social change, and this is a tough belief that has risen up in the society. For example, large segments of the population have been empowered by the move societal and political transformations in the Arab region, where women became the main drivers for regional change and more engaged in civic and political actionsand took over a stellar(a) role in the historic changes sweeping over the region. However, at the regional and global levels reached a debate about the role of social media in these transformations, making it to the form _or_ system of government making circles. This graph shows to what extent the future(a) statements (below each bar) regarding women and social media are valid-Fimage When analyzing the graph, it appears that the most popular use for social media as a tool of empowerment being communication and self-expression is followed by civic participation and social change. It was found at that more men (65%) than women (62%) believed that social media can be used for the political empowerment of women (Dubai give instruction of Government Report, 2011). Women advancement through the blogosphereBlogging has become a solitary programme for free speech in the world. Many female bloggers in the world face a crotchety challenge to mouth out about womens issues often means going against the grain of family and society, but there are well-known female bloggers discussing issues unique to women. Being part of the blogosphere will create a psychological support for women who are hesitant about starting their own blog. This is a key factor in advancing womens courage to take their own personal initiatives. Against oppression and iniquity in their communities, women can freely speak out with no censorship of their voices, through their blogs. Blogs are used as public diaries where women discuss personal and public issues in their life and development. Storytelling used by women in blogs to introduce their thoughts has been proven to h ave its major effect.The image of woman portrayed in mainstream media is that of a submissive stereotypical image. selection media concept originally aroused from the mainstream medias black out of alternative opinion. It can be defined by rediscovering the take of mass communication. alternate(a) media are media comprehensive of newspapers, radio, TV, magazines, movies, internet, etc. which provide alternative information to the mainstream media in a given context, whether the mainstream media are commercial, publicly supported or government owned. The main characteristics of alternative media are Small scale and oriented towards specific communities, maybe disadvantaged groups, respecting their diversity Independent of state and market Horizontally structured, allowing for the facilitation of audience access and participation within the frame of democratization and multiplicity Carriers of non dominant discourses and representations, stressing the importance of self-represen tation. The main objective of alternative media towards womans empowerment is to support social struggles, awaken womens consciousness to their subordination, advocate and defend rights. It also aims to promote various groups reprimand and popular communication.Alternative media provides an alternative platform to voice the plight of woman against various marginalization and it connects amongst the weaker sections of the society who are deprived of their will to fight against their basic human rights. Various alternative media practices in the worldWomans society radio It is a kind of alternative media effectively nurtures equality, diversity and promotes democratic values amongst women. It help in promoting the grassroots activism and gives a livelong range of platform to a feminist public sphere and serve as tool for womans empowerment. area pulse magazine It was founded in 2003 and a nonprofit NY media organization in which establish level initiatives network of people has big(a) into an international network connecting women across borders and building and rising pulse of womens empowerment across the globe. Such media help woman to become voice of change.GAMCOTRAP It is a sweat organization which is abbreviated as Gambia committee on traditional practices that affect health of women and children is a space where women speak in their own language the very force out and intimate experiences to express the challenges they face and luck the coping strategies they have employed.NYC grassroots media conglutination It is the coalition which works to build the efficiency of diverse communities to communicate, collaborate and strategize ways to increase awareness and participation in independent media and social justice movements.Democracy now An alternative news service hosted by Amy Goodman. It plays a more subtle role which serves to sow powerful seeds of misinformation in a way that the compromised mainstream media cannot.Black music radio or pira te radio a form of alternative media that defies narrow definitions rivet on radical content and social movement.Indy media It is the Independent Media Centre is a network of collectively run media outlets for the creation of radical, accurate, and lusty telling of the truth. AlterNet is news-magazine and online company that challenges the right wing media in the United States.OneWorld.net It brings together the latest news and views from over 1,600 organizations promoting human rights awareness and fighting poverty worldwide.Jays left & Progressive Internet Resources Directory is a bulky site. Check on the Alternative Media topic, (under Subjects), which includes magazines (such as the New Internationalist, Third World revitalisation and Resurgence), publishers, e-zines and radio/TV.Community Broadcasting Online It provides terra firma information and links to Australian fellowship radio and television. Alternative Radio is a source for public affairs programming which is m ade available without charge to all public radio stations.The Common Dreams News Center It provides news & views for the progressive community as does Z-Net and the Alternative Press critique all are American. Z-net also has an Alternative Media Watch page.Global Voices Online It scans the international community of bloggers to bring attention to news that other than might go unseen.ConclusionIf you inculcate a man you educate an individual, but if you educate a woman you educate an entire family. Mahatma GandhiSo, education is also one of the prime needs of women towards its development and empowerment in the society. With education, media can act as a platform or couplet to surpass the barrier of essential communication and